No occurrence how well you write, or monotonous if you be struck by a wizard gossip columnist forge your network locale replicate, you’re thriving to father errors. Misspelled words, awkward sentences, phrases that don’t manufacture discernment, and words that are in use accustomed to incorrectly run rampant through many sites. And it’s no wonder. Letter obviously is distinct work. Even a angelic wordsmith choose be too suspend to the copy and won’t shepherd a see to ALL their mistakes, calm when re-reading the copy carefully.
Mistakes in your duplicate can sink your network site. The online audience who accounts recompense most of your customers are a sort of literate party of people. Studies instruct a adipose percentage possess a good intelligence of spelling and punctuation. If they determine your carbon copy has sundry errors in it, prospects will cut you do sloppy work.
The elucidation is simple. Receive a impregnable reader to carefully check your copy. You can mobilize the stop of a patron who has a strict fondness for spelling and punctuation. Better as yet, get a professional proof reader to read your copy. Proof reading is almost every affordable and the investment will-power profit off big time in avoided problem and missed sales.
Don’t make a note of c depress too comfortable with elucidate checkers. Multifarious possess small numbers of words they realize, and thinks fitting omit lifetime some misspelled words. At one of the most reciprocal problems is that a clarify checker can’t domestics you if you resort to the WRONG word.
Don’t feel like I’m picking on you. I worked in the TV and flick picture show industries after many years. I can tell you from personal participation that gloaming Hollywood’s writers endeavour with typos and other errors in their copy. None would mirage of turning in a libretto without maiden having a capable proof reader leave auspices of their drafts and revisions.
Web promotion is a marketing technique, a new terminology for marketing. In today’s fierce marketing arena, producers of goods and services need effective advertising and promotion, and also innovative and inexpensive means to sell their products. Online business creates an opportunity for one to reach out to the markets within and outside one’s focus. The idea of web promotion is no longer a passing fad, but a prerequisite to remain in business.
The first step is to actually publish a website. Creating relevant web links that route visitors to the site and turn out to show interest in your business are the next steps. One of the common ways for a visitor to click on your web site is through search engines by typing a key word related to their interest. The design and features of the site should be in such a way that the content in the site contain key words that are indexed in most of the search engines so as to appear in the top ten or twenty links, and also an online enquiry service that keeps track of viewers visiting your site.
Web promotion is not a one-time effort or investment. Constant evaluation and alteration of certain factors must be followed such as assessment of return on investment / value, cost per click, pay per link, design effects, positioning in search engines, etc.
With the changing purchase preferences, the demand from the consumers to have clear information about the product and the producers before their purchase, and the growing amount of competition, online business and marketing is a boon if utilized. Otherwise you would be giving away business to your competitors.
By Anne Marie Baugh
A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you’re not sure why you should seek fame, consider fortune because the two go hand in hand.
Fame will bring your business into the forefront of your target audience faster than any advertising campaign can hope to do. It solidifies you as an expert and creates a deep, abiding confidence in the consumer. It makes you a shining star with infinite possibilities. So what are the steps you ask? Well paste a gold star to your forehead and let’s get started.
1. Press Releases:
Increase awareness through a press release. Yes, I know, press releases have become quite the popular little tool around cyberspace with releases being blasted hither and there, but are they working? Probably not. Blasting your press release will bring blasted little results. Instead, thoughtfully put together a very dynamic one-page press release and target publications that would be most interested in you and your business. Don’t drone out the details; make that press release sing your praises. Then send it to a real live editor and follow up with a phone call. In other words, let the press release be the invitation to your follow up phone call. Begin making connections with the media. Be polite, be excited, and be patient.
2. Create A Press Kit:
A Press kit is basically an exaggerated press release turned into a package. It’s more complex, tells more about you and your company, and is all pulled together into a nice neat folder. Of all the questions I receive, first is, what is a press kit? Simply, it is a folder of information about you or your business. It should contain:
A. An Introduction Letter
B. One or Two Press Releases
C. A Fact Sheet
(This contains the facts about you or your business.)
D. Bio Sheet
(Which is a biography of you and your accomplishments.)
E. Copies of Published Articles
F. Company Literature
G. A Business Card
Send your press kit when an editor, publisher, or producer wants to know more about you.
3. Newsletters Offline.
Don’t forget that a whole world exists offline. Locate newsletters or smaller print publications offline and submit articles. This can be a very dynamic way to increase your exposure as well as add to your press kit. You can locate newsletters in your subject area by visiting the local university library reference section. Ask for a directory of trade newsletters and do your research. Once you have been published, it’s easier to step up to the larger publications. Fame starts small and then snowballs onto itself!
4. Speak Up!
Yep, that’s right. Start giving speeches on your area of expertise. Start locally at civic clubs and local educational programs. Then find the local talk radio shows and make your case to the producer. It’s surprising how many talk radio shows are actively looking for new speakers. Once you have achieved Talk Radio, the opportunities will start coming to you.
5. Publicity Pitches:
Put together several dynamic article ideas. Just the ideas, not the actual article. This is called a Publicity Pitch. Take those ideas and then pitch them to editors of targeted publications. This can work very well as it saves Editors time and puts the outline right into their hands. As a past Editor I know how well this works. Editors love ideas, especially ideas that are completely outlined and correct for their readership. This means don’t send pet article ideas to cooking magazines.
Send pet articles ideas to pet publications. Seems like a no brainer, huh?
But you’d be amazed at what editors see that don’t apply to their own publication. Fame comes from planning and persistence. It has its rejections, but if you can learn not to take it personally, it will eventually work. Remember, once you start, keep going. Once you stop, you have to start all over.
By Anne Marie Baugh
6 Important Facts To Remember:
(1) Target The Correct Publications - Resist the urge to blast your press release out to thousands of publications, most of who will not be interested. Most likely this technique will annoy them. Instead, target the publications that will be most interested in your press release.
(2) Send A Personalized Letter - Send a letter directly to the correct editor of the publications you have selected. Don’t be afraid to call and confirm the editor’s name. Then send the press release with the cover letter and follow up with a friendly, non-pushy phone call.
(3) Create A Press Kit - Create press kit that defines all of your successes and achievements. Include a bio, press releases, and clips.
(4) Don’t Limit Yourself To Online Ezines and Newsletters - Plenty of valuable newsletters still exist in print, hard copy form. Target these editors as well. Many are hungry for content.
(5) Get Yourself In Front Of An Audience - Don’t forget the real world! Find opportunities to speak to your target audience. Many professional organizations are looking for free speakers. Take these opportunities and run with them.
(6) Pitch Like A Pro! - Sometimes the best approach to the media is a simple pitch. Forget the press release and all the elegant literature. Make a phone call and pitch your story. It’s often the most effective approach.
There are a number of ideas about what are the best ways to promote a website and about the best ways to attract more visitors to a website. In my opinion, it is important to start up a link building campaign to increase the number of websites which have a link to your site on their site. This is one proven method which has been successful in achieving high rankings for many different sites, however there are some important factors to keep in mind when attempting to build up this link network.
If you have a new site and are desperate to achieve top rankings on the top search engines such as google, think again. Most of these search engines will probably not give your new site a high ranking until it has become established. This is where the age of the domain is important. You can not in reality expect to be placed in a higher search position than a site which has been around for eight years and which has been building up links, during this period. This is where patience is required, you should see your site as something which is going to be online for a long time and hopefully in time, some of the other sites that you are competing with will have dropped out etc.
This is the same attitude that should be applied when building up the number of backward links pointing to your site. Going from only a few, to a few thousand in a short space of time may not be the best idea. Regular increases are in my opinion the way to go and quality is just as important as quantity. Decide the ways in which you are planning to obtain your backward links and try to ensure that you obtain roughly the same amount each month, where possible of course. Over a long period of time this strategy is sure to pay dividends and your search engine position should steadily improve. You will then have an authority site, which all new sites will be aspiring to compete with. Like many areas of life we do not really want to wait for our success and want immediate rewards, such as high rankings. On some search engines this may be possible but on most it will require hard work and this type of patience.
The links that you obtain should where possible be from sites which are in a similar industry or subject matter, to your own site. This is a lot easier said than done however. If your site is very well written, optimised and of use to a large number of people, you may well receive links on other sites without the need to request the link. This is of course exactly what you want and is why it is important to spend time thinking of how your site is written and presented.
A good way of obtaining a link to your site is to write a reference or testimonial to owners of other sites with which you have had dealings with. Offer to write them this testimonial which of course will be of great benefit to them, on the understanding that they will include a link back to your site at the bottom.
I personally concentrate on obtaining one-way links as I believe these to have the most value. One way I do this is by writing articles such as the one you are reading. There are a great number of benefits of writing articles which can be read at most of the article directories such as ezinearticles. I would certainly recommend it to other people who are thinking of starting up a link building campaign.
Cyberspace has a NEW marketing tool, even though they’ve been around for quite some time, yet, ONLY recently have been recognized as a Powerful communication tool for Internet marketers.
If you’ve been following the latest Internet marketing trends like I have, then you’ve definitely heard of them.
What’s this new marketing tool I’m taking about that every Serious marketer should have in place?
BLOGS! …(A.K.A. Web-Log).
Now, just for those of you who aren’t quite sure what a BLOG is, here’s a quick definition:
A BLOG(A.K.A. Web-Log) is basically a journal that is available on the web. The activity of updating(usually on a daily to weekly basis) a blog is called “Blogging” and someone who keeps a Blog is a “Blogger”.
There you have it, quick and to the point.
If you want to read up more about “Blogs”, here’s a link to an article I wrote earlier that goes more in depth.
.internetwondersezine.com/blogsexplained.htm
Okay. For the rest of this article I want to focus on how ONE can $$Profit$$ from having there own Blog.
I’m going to list three ways that I think are the Best and most Powerful ways to get the most out of your Blog.
So, with that said, let’s go to Profit Tactic #1.
Profit Tactic #1. Writing “Articles”.
Writing “Articles” are a very Powerful way to profit from your Blog.
There are many reasons why “Articles” are valuable to your Blog, but, for the purpose of this article I’m going to give you the most important part, and that’s your “Resource Box” at the end of your article.
Your “Resource Box” is like a classified ad and holds critical information about You, your websites and what you have to offer them after they’ve read your article.
The links within your “Resource Box” could lead to your own Product or Service you have to offer, or they could lead to a Affiliate Product related to the content of your article.
This is a great way to give them something of “Value”, which is the information within the article, and a great way to get them to take action by way of getting them to click on one of the links within your “Resource Box”.
That’s “Profit Tactic #1″.
Profit Tactic #2. Writing “Product Reviews”.
Writing “Product Reviews” is a great way to profit from your Blog simply because they allow you to Soft-Sell your potential customer by way of giving them your personal opinion on the product you are recommending and then providing them with a link if they wish to look into it further, instead of throwing a Sales Pitch at them.
Nobody likes to be sold, but, offering them your insight on a Product and/or Service that could help solve the problem they’re dealing with is yet another great way to profit from your Blog and make you look like a Hero.
That’s “Profit Tactic #2″.
Profit Tactic #3. “Text Ad” Programs.
“Text Ad Programs” like Affiliate Power Ads or Google Adsense are yet Another great way to profit from your Blog.
I’ve listed these two “Text Ad” programs for a reason, One is a Pay-Per-Click(Google Adsense) and shows related ads to the content on that particular webpage and the other one(Affiliate Power Ads) makes You up to $60 to $100 dollars in commissions on a single click.
Here are the links for you to check them out further if you wish.
Google Adsense –
.internetwondersezine.com/googleads.htm
Affiliate Power Ads –
.internetwondersezine.com/powerads.htm
They are both FREE to join and only take you minutes to set-up depending on your experience.
Here’s an example of how mine looks if you were to set-up your Blog through Blogger.com — .blogger.com with both of these programs. theiwe.blogspot.com
The great thing is… they’ll be displayed on every page of your Blog when you make a post.
I also provided a link below that shows you How-To set this up “Step-By-Step”, making it Easy for you to get started.
.internetwondersezine.com/help.htm
Now, I’m sure there are many other ways to $$Profit$$ from your Blog, but these ones in my mind are the most Powerful.
Well… there you have it, “3 POWERFUL Ways To Profit From Your BLOG… Starting TODAY!”.
If you haven’t started a BLOG, maybe it’s time you considered it since NOW you have some incentive.
I truly hope this article helped you realize the $$Profit$$ potential your Blog could have and how you can start incorporating it… Starting TODAY!
There has been another page rank update in the last couple of weeks but it seems as though this has only affected sites which previously had a page rank of zero. The question many people are asking is when will google update the page rank of all of the other sites which already showed a page rank?
This latest update seems to be very similar to the previous page rank update in which the older sites were also not updated. When reading on various websites about other webmasters opinions on this current trend, I have found a number of reasons as to why this may be happening.
Over the last couple of years there have been quite a large number of link exchange programs which have been created. This have proven to be quite popular but are frowned upon by google as the people who enter these programs are in a way cheating to get to the top. Most people are aware of the importance of backward links and these link exchange programs make it very easy to obtain them. In clearly states however in the google guidelines that webmasters should not take part in these link exchange programs. Webmasters who still go ahead are at risk at having their site or sites banned.
The problem could be that it is very hard for search engines like google to establish which links that each site obtains are from these link exchanges and which links are actual real and valid links. It is possible that google is close to finding a formula to this problem and is delaying any page rank updates on older sites until all of the finishing touches are completed. My advice would be to never take part in any of these link exchange programs and that if you are currently in one, to come out of it as soon as possible.
There are many valid ways of promoting a website such as via writing articles and by having good content which will encourage other webmasters to want to link to your site.
I have to say that for somebody like myself who works very hard to promote my own websites, that it is quite frustrating to not be able to see the changes in the page rank, as when I see my sites go up in page rank it gives me a little boost and shows me that I am still doing the right things. In a way it should not really matter however as I am able to see my websites have higher rankings in the search engines, this itself of course is the most important thing. It is also a good thing that google are trying to stop the people who are trying to cheat their way to the top, that is of course if this is the real reason why there has not been a full page rank update for some time.
I have written articles about website promotion in the past, however things on the internet are always changing and my opinions have now changed. This article is all about my new website promotion ideas, ideas which I use on my all of websites.
A good linking campaign is the main priority. Attempting to increase the number of backward links you have pointing to your website is essential. However you have to be careful. Here is a list of do’s and do not’s.
Do:
Increase the number of backward links pointing to your website slowly
Obtain backward links from within the same industry/market as your own
Build up the number of one-way links your website has pointing to it
Write articles and submit them to article directories
Add your website domain on all of your adverts, documentation and e-mails
Offer the visitors to your site the chance to sign up to a monthly newsletter
Offer the visitors to your site a free e-book
Write press releases
Do not:
Join a link building website to automate your linking requirements. These are tempting to join however are frowned upon by the search engines. Always remember hard work pays off.
Increase the number of backward links to quickly
Purchase too many link text ads
Just leave your website without any promotion, it will not grow on its own
Build hidden pages
In my opinion one-way links are vital. These are the most powerful form of backward link and the search engines love them. I can see no way in which they can penalise a site that is only acquiring these type of links.
The best and easiest way of obtaining these one-way links is by writing articles like the one you are reading. Once you have written the article, you then need to submit it to a number of article directories. You are able to add a link to your website on the bottom of the article and the hope is that other webmasters will want to include your article on their website, thus giving you a one-way link.
I have been writing articles for around a year and I must say it has done wonders for my businesses. The number of visitors to my sites have rocketed and the page rank have also steadily increased.
I hope you have found this article interesting to read and beneficial to you.
Good luck with your website promotion campaign
I hear many people moaning that they are not earning enough money from their website/s online. They had hoped that they would be obtaining more online sales or a lot more money from programs such as Google adsense after all of the online promotion that they had been doing over the previous months. In this article, I write about the bigger picture, the long term value of each site.
I have a lot of friends who are attempting to make money via the internet. Most of these people have invested in a number of websites which they are hoping will earn them a decent monthly income via adsense. They have spent a lot of time in attempting to drive traffic to these sites by way of writing articles and by other forms of website promotion. What I am finding however is that they are hoping for instant results and have a lack of patience. This time of the year (the summer), there are a lot less people who are willing to spend long periods on their computers due to the heat and the fact that a lot of them are going away on their summer vacation. Earnings from adsense are always likely to be reduced during these periods for these obvious reasons.
My friends do not seem to accept or understand this however and see all of the hours spent in promoting their sites as a waste of their precious time. Another aspect which has greatly annoyed and frustrated a lot of my friends is the fact that they are seeing no movement in the page rank of their sites. In the last two page rank updates Google has seemingly only updated the page rank of new sites, and my friends were hoping that all of their hard work would be rewarded with an increase in the visible page rank of some of their sites. This again is a lack of patience and is very short sighted. The backward links that they have obtained should have already resulted in an increase in traffic to their sites and they should not be so obsessed with this page rank issue. No doubt in time Google will update the rank of all of the sites and to stop promoting each site now would be foolish.
I also see each of my own websites as an investment. I would of course love to be able to earn quite a lot of money from them today but I am seeing it as a long term project. If I continue to work hard the traffic will steadily increase and within a few years the search engine position of each of my sites should be a lot higher than they are today.
The portfolio of sites that I own, also have a market value. If I wanted to, I could sell them and surely the more work I put in to promote each site, the higher this market value should be.
In conclusion, if you are not earning as much money from your websites as you had hoped, do not despair. Hard work generally pays off in life, see the whole thing as a long term venture, have patience and your rewards should soon arrive.
BLOGS… they seem to be the talk of the Internet marketing world these days, and for good reason.
Not only do the Search Engines love them for there Content Rich pages, you also have the ability to plug your Blogs “Site Feed” into an RSS feed and then have it syndicated to thousands of websites and directories giving your content more exposure to your target audience.
RSS(Real Simple Syndication) is a very Powerful technology that has been around for quite some time and when used correctly, can build an audience overnight.
If you want a crash course on what RSS is, in more depth, since the nature of this article is to show you how to get your Blogs “Site Feed” listed in Yahoo! and MSN, I’ve provided a link to a page full of articles on RSS related issues. .rss-specifications.com/rss-articles.htm
Now, depending on where your Blog is hosted, whether its through a free service like Blogger.com — .blogger.com or hosted on your websites server you should have a “Site Feed URL” that has the .XML extension.
This is your “Site Feed URL”.
You’ll usually locate it within your Settings area of Blog control center.
Here’s what mine looks like as an example:
theiwe.blogspot.com/atom.xml
This URL is intended for a RSS News Reader, so disregard its appearance.
Once you find your “Site Feed URL”, copy and paste it into Notepad because you’ll need it for the next steps coming ahead.
Now, what you need to do is go and set-up an My Yahoo! and My MSN account.
I’ve provided the links for you below.
- My Yahoo! ==> my.yahoo.com
- My MSN ==> msn.com
It should only take you about 15-20 minutes at the most.
If you already have accounts with My Yahoo! and My MSN, read on.
This is assuming you already have your accounts set-up, so your next step is to Login to your My Yahoo! account.
When you login, you’ll be taken to your Yahoo! page immediately.
What you want to do next is go look under the Yahoo! search box to the left and click on the “Add Content” link.
This will bring you to a new page.
From there, over to the right by the “Find” button you’ll see an “Add RSS by URL” link, click on it.
A new window will open with a “Web Form”. Simply copy and paste your “Site Feed URL” from Notepad into the web form and click on the “Add” button.
Now, you should see your Blogs name infront of you. Simply click on the yellow “Add To My Yahoo!” button and your feed will be added.
The next thing you should see is your “Site Feed” with your “Headlines”.
Click on one of them, it should take you to your Blog, to the desired Headline you chose.
Your My Yahoo! page should Now have your Blogs “Site Feed” Headlines listed at the bottom.
Scroll down to check. If you don’t see them, it sometimes takes up to 24-48 hours for them to appear, so just check back later.
Now that thats done, everytime you update your Blog with NEW content, it’ll “Automatically” update on your My Yahoo! page and everybody else’s pages who have subscribe to your feed, plus, within 24-48 hours your feed will get Spidered and Indexed by Yahoo!.
Talk about getting the word out in a HURRY with very little effort on your part.
This is “Viral Marketing” at its Best in my mind.
And… it’s so simple to implement.
Okay.
Now it’s time to do the same to your My MSN account as what you did above to your My Yahoo! page.
Here’s the link to go login(click on Sign In from main page): .msn.com
Once your login to your My MSN account you should see an “Add Content” link under the MSN logo to your left. Click on it.
A pop-up should now be displaying. Simply copy and paste your “Site Feed URL” from your Notepad into the web form provided and click the Search button(the green button with the arrow).
You should now be looking at Check Box with your Blogs name beside it. Check off your “Site Feed URL” and then press the OK button at the bottom.
PRESTO! Like magic… your Blogs site feed has now been added to your My MSN page which will then be spidered in the next 24-48 hours and Indexed by MSN.
That’s the Power of BLOGS(Web-Logs) and RSS(Real Simple Syndication)combined with two Internet giants.
The only thing you have to bring to the table IS, fresh, quality content that your audience WANTS, and do it on a regular basis.
I post my articles that I write on a weekly basis, making my Blog called… The Internet Wonders Blog - theiwe.blogspot.com - a search engine Magnet!
You can do the same because I just showed you HOW.
In conclusion, creating BLOGS and using RSS as a vehicle to syndicate your Blogs content is a Sure-Fire way to get your content spidered more frequently by search engines and the exposure it deserves, which in turn, will build you a large audience of buying customers that TRUST you.