Every search engine uses it’s own, very specific algorithm to index the websites. All major search engines keep updating their search algorithms quite frequently to give their searchers the best searching experience. Your website’s place in the search result pages depends on it’s calculation from the algorithm it follows. These algorithms are not changing everyday but are evolving into more intelligent and accurate. Yet, the major focus is on the Meta tags of the site.
These Meta tags are not visible when someone browses your web page but the search engines read these Meta tags alone and decide the place of a web page on its search result pages. It does so by finding the relevance of the Meta tags within them and with its contents. The most important Meta tags are the title, description and keywords. The first thing a search engine looks for is to find a relevance in these meta tags by looking at the keywords used in them and secondly it looks the relevance of the keywords used in these meta tags with the contents of the page.
The Title Tag
The title is the most important Meta tag of your website. This is the first thing shown on a web page and this is visible to both your visitor and most importantly to the search engine. That’s why it has to be given the utmost importance while search engine optimization is the consideration.
It is always depicted on the left top bar of in the browser window. This tag should include the most relevant keyword about your business. If the most relevant keywords are used in here, your web site will sure get a boost in a search.
Most websites use their company name in the title which in fact, is not something desirable. Because, nobody usually searches for a company name unless it is very well known or some giant multinational.
The perfect title tags should be something between 10-70 characters. It is not so that one can not put a longer title but the search engine would ignore the longer part of the title.
The Title tag should be written for the visitors (people searching for your business or services) first and the search engines second. This should be such as to motivate a click and obviously to favor the search engine indexing too.
Different title tags should be assigned to each page of your website containing its own keywords that relate to that specific page.
Description tag
The description tag should be written in such way that it speaks about the website contents in just one or two sentences.
It should be short and clear that your visitors get a close idea about your site by reading this in a short time.
The description tag should be 100 to 200 characters long. The Meta description tag also has a great role in the SEO of your page. This tag displays the information at a search engine result page (SERP) after a search is performed by a user. So, this should be such as this puts the concise summary of your page. Most search engines truncate longer Description. Remember this while writing this tag.
Same as above every page should have a different description tag in accordance with the contents it holds. This tag has quite some effect on the ranking of your site in Search Engine results. The Search Engine will read your description tag and will check if the keywords or search terms match your title tag and content of your web site. My suggestion is to take the first sentence or two of the contents from your web page and use that for the Meta description content.
Include the most relevant sentences matching with the page contents in description tag instead of stuffing the tag with more keywords. Remember that the Meta Description Tag of a web page must not look just a bunch of keywords, but should contain an informative and concise summary of your web page.
Keywords Tag
The most heavily sought technique in Search Engine Optimization process is Keyword optimization. But at the same time if keywords are too often repeated, chances are that the site gets marked out as “”spam”". However, if your target keyword are not included enough, its ranking will not be optimized. So, with present algorithms which are really smart and intelligent include only those relevant keywords you want to target and make sure that these are included in the contents too.
Use variations of a keyword like watch, watches, wrist watch etc. They are slightly changed keywords and yet don’t render any feeling to the search engine for their being repeated in the tag.
Geographical information (name of the country, city or place) may be used in the keywords. Sometimes it plays a great role when a search is made for a location based business. Or, even brand names, model name of a product can be used in this tag. That also helps when a search is made for a specific product model or brand.
Search engines give different weights to the keywords according to their positions in HTML tags used in the content. For example if a keyword is used in this tag which is present in Heading Tag also has more weight particularly when the same is in H1 tag.
Write your Alt tags of the images and the text links being used in the page such that it includes at least one keyword from the keyword tag. But, remember the same should look just relevant with the image or the hyper link for which it has been written.
The content should have included all of your keywords. The aggregate keyword density (all the keywords used in keyword tag) should be between 20% to 30% but not less than 5% to the best optimized results. However, Density for a single keyword should not be less than 2% and higher than 6%. The best is about 5% with the major keywords and 2% with subsequent keywords.
The Meta tags should be fine tuned with the contents and a good relevance is brought about between themselves with a perfect balance between the target audience and the search engines.
These Meta tags have been used really very un-carefully by the spammers, if we commit to use them methodically with the due respect, I hope, we should be able to create ever increasing web traffic on our sites.
Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.
You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.
Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.
You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.
You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.
If you are into search engine optimization (SEO), there is a great way to increase your presence on the web and rank higher in the page rankings- its called press releases. Just like newspapers and fortune 500 companies release press releases, so can you.
A press release is a document that is released to news organization and information services. If you have breaking news such as a great new product, a new service being offered or your company is now in a new market, then a press release can help spread awareness whether on the internet or off.
There are professional services that will create a press release for you as well as distribute the press release to specific news organizations and information services. While some of these services do charge a fee, it is usually inexpensive to get the word out on your web site or product.
By using press releases cleverly, you can rank higher in the page rankings by receiving one way links once your press release is posted on highly regarded web sites. Google and other search engines may see your site as being part of a trusted network of information. So if you want to increase awareness of your web site or product then look into press releases.
Once, you master the process, you’ll be happy for the results but after a while, you’ll probably have to face a problem : “Press release are effective but it’s very time consuming to log and post manually to all these websites”.
Hopefully, 2 smart guys Jeff Alderson and Rod Beckwith have released a powerful software that helps you automate the process and post you press release to hundreds of quality websites. I highly recommand it to you. It’s name is Press Equalizer. you can take a look at all its benefits by visiting this link : tinyurl.com/zqrwh .
Being a novice website developer the hardest part of creating a new website is getting actual people to look at your website. Coming up with the next great idea seems to be the easy part but it will never be a real success if you are the only person reading your work. I have been doing some experimenting with this problem and here are some of the things that seem to work for me.
1. Social Bookmarking &ndash this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this Social Bookmarking &ndash this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this Social Bookmarking &ndash this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this Social Bookmarking &ndash this is my number one pick because in large it has brought the lions share of the traffic to my site, there are some great sites that do this .digg.com is my favorite it seems to be one of the most popular at the moment you can submit a link to one of your stories with a brief description and if it intrest the rests of the diggers you might make it to the homepage.
2. Article Directories &ndash I have to admit that there are a lot of crappy articles on most article directories so if you put your well written article on one it is bound to get snapped up by hundreds of content starved websites looking for new stories all they will all have backlinks pointing to you, Article Directories &ndash I have to admit that there are a lot of crappy articles on most article directories so if you put your well written article on one it is bound to get snapped up by hundreds of content starved websites looking for new stories all they will all have backlinks pointing to you,
target=”_blank”>Articledashboard.comArticledashboard.com seems to be a nice one.
3. Forums Posting - This has got to be the most time consuming one if you do it correctly you must find people who might have some interest in your site, in my case those are computer related forums and I try to help people with there computer problems and drop a link to my site in the signature. Becareful with this one please don’t spam forums with a bunch of junk just to get you link out there if you can add to a discussion or help another member most forum admins will not have any problems with you putting a link in your sig.
4. Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here Website crawled - This is one of the hardest things to do but it has the potential to pay off big if you get a good ranking from Google. One thing that needs to be checked is your Robots.txt file this allows search engine spiders to correctly craw your pages a more detailed article on the subject can be found here .searchengineworld.com. You also might consider trying to implement Google’s new Sitemap generator - this is on my to do list
5. Directory Submissions - Submit your site to human edited web directories like Directory Submissions - Submit your site to human edited web directories like Directory Submissions - Submit your site to human edited web directories like Directory Submissions - Submit your site to human edited web directories like dmoz.org/. It will help your page rank and may even get you some traffic.
6. Link trading - Most sites with similar interests as yours will be more than happy to add a link to your site as long as you provide them with a reciprocal link.
This is by no means an all inclusive list and I am sure there are many more great ways to generate website traffic if you have a suggestion please post a comment.
1) Collection of back links: Do collect back links for your site. More you have back links proves more you are popular in the web world. Back links are counted as vote for the particular site. So do link exchange with those sites, which are relevant to the theme of your business as well as having good page ranking and also placed in the top level of the SERPs.
2) Article submission: Article submission is the best way of getting quality one-way back links. Write articles and then submit it into the article sites and place the site link under the option of author’s details.
3) Directory submission: Directory submission is another way of getting one way back links.
4) E-mail marketing: Using web-mining data and collecting visitor details or collecting old customer details thus web owner can promote their site through e-mail messaging. Also yahoo provides option for placing signature in their yahoo mail ids. This is also a good option for e-mail marketing.
5) Uses of signature link in popular forums: these days web forum is the global platform for any web users. Net savvy people like to spend time in forum, they use web forum for their own queries, for their research work as well as for knowledge. Web forum is also a global platform for online marketing too. Placing own site link as the signature link assures increased number of visitors as well as a certain amount of back links.
6) Blogging for indirect marketing: one must have own blog and use this blog for indirect marketing. Blog can be used as a supporting base for online marketing. Fundamental concept of blogging is to carry fresh content all time. Bloggers always try to provide fresh news, small articles in their own blog as a result blogger always have good amount of visitors. So collecting back links from popular blogs is another way of marketing.
7) Banner exchange: Exchange your banner with other sites and place link in there off.
Article exchange: Write good relevant articles on complementary aspects and exchange those articles with other site in lieu of back links for your site.
9) Adsense marketing: Google adsense marketing is one of the world-renowned marketing options. But web owner must be aware of the limitations of the uses of adsense. Otherwise a site giving more attention to google adsens will be considered either as a scraper site or as a site made for adsense reveue only. Visitors and major search engine like big G or yahoo or msn do not like these sites.
10) Offline marketing: Business owner can promote their site locally by using normal offline marketing strategies like news paper adds, TV adds, banner adds etc. It will help them to gain local popularity. Say for example: bharatmatrimony.com or shadi.com can give their off line news paper add in Sunday Anandabazar Patrika in well known “Patra-patri” column to gain the local popularity.
Article source: .articledashboard.com/
The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs
What are Reciprocal Links?
Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.
So why are they important?
The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website’s budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.
First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a “Link Popularity Check” will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.
Your Link Popularity Rating is a combination of:
* The Number Of Sites Linking To You
* The Words That Are Used To Describe Your Site In The Links To You
* The Relevance Of Those Sites As They Relate To Your Subject Matter
* The Link Popularity Of The Sites That Link To You
* The Search Engine Rankings Of The Sites That Link To You
Secondly, the visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service since they’ve come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.
Link Exchange Services
I am sure you have all seen the ads before that go something like “Get 1000’s of backlinks to your site!”These services really do not work well. They are designed to include all of its members links to be seen on your website. Some places have filters we you can specify the content based on the category another member might have placed themselves in. There are a few reasons this is really bad. One reason is that any member can put themselves in any category so the filter system can be comprimised quite easily. Another reason is these services are not worth it is that you can find alot higher qaulity sites by simply searching. Again, this can be time consuming but in the end it is worth it. All these members are sites looking for shortcuts and are typically not well ranked in search engines anyway so why would you want to be on these sites anyway? Finally, why would you pay for something that is free?! You can contact everyone of these webmasters and build a mutual relationship instead of going through a middle man and paying a premium on top of that.
Can Link Exchanges Hurt Me?
A very common misconception about link exchanges is “The more links you have the higher you will be ranked.” While part of this is very accurate, we must understand that the worng types of links can do more harm then good. You would do well to avoid participating in link farms (FFA, or free-for-all link lists that you can add your site to), the reason to stay away form this is because these have become recognized by the search engines, and by Google’s anti-spam algorithm specifically, as red flags for spam - and can often get your site banned from their index. And it makes sense - if you have thousands of non-relevant links pointing to your site, that does not say much about the legitimacy of your content. Major search engines have begun to aggressively penalize web sites that are deemed to be engaged in such linking strategies.
Do Reciprocal Links Still Work?
Well the bottom line is if they did not work this article would not have been written. But with that said it is a known fact that reciprocal links are NOT as effective as they used to be. This does not mean abandon ship as many other webmasters have done. This just means they do not play the same role as they used to. They do however have the long term effect and can still bring you a bunch of targeted traffic at no cost to you. The biggest claim on the net as far as link popularity and links are concerned is “one way links” work better then reciprocal links. Here is the difference between the two, if you link to another web site and the other web site links back to you, it’s a reciprocal link. If you link to another web site and the other web site doesn’t link back to your site, it’s a one way link. One way links obviously are harder to find and usually cost some money to have.
Conclusion
The moral of the story is this: reciprocal links although not as effective as they used to be are still effective enough to warrant the time and effort to create the relationship with other websites. One must be very picky about one’s site selection and keeping the content related to your site is a must. One way links are seen by search engines as more important then reciprocals but again you will most likely end up paying for these. Adapting to the times is no surprise when dealing with the web, so you must ask yourself “what is my competitor thinking in regards to link exchanges?” The answer is they are building them up related to their content. So by you not keeping up with the times you simply fall short in the long run. There are no short cuts in reciprocal or one way linking unless you have deep pockets to shell out money on expensive text links on high ranked sites. So the next best option is to dedicate the time and effort to your site. If it wasn’t this way the internet would be useless and we would never be able to find what we are looking for. Its just a fact of life and we must keep on keeping on in respects to linking.
The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs
My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.
In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.
Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.
On the web today, “content is king”. But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.
“Content is King, but Original Content is the King of Kings.”
Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?
There are essentially three factors in this equation:
1. You must have content - words, phrases, information - on your web site.
2. You should have “original” content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be “original”. Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.
3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)
Now as to why and how.
Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.
1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more “hits” and “eyeballs” are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.
2. For those of you in doubt as to whether Search Engines can “read” content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.
So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.
“Content is King, but Original Content is the King of Kings.”
I stumbled across this quite by accident. I knew it was there because I’d seen it before but I forgot about it until today.
So I did some checking to see if it still does work and based on my limited test it appears that it does.
What I’m about to explain to you may not only help get sandboxed sites indexed and ranking quicker, it can even make the site owner a little money.
I’ve been blogging for a few years now. I started it as a hobby and the blog I had was actually a blog before there were blogs. In other words I was “blogging” with a regular website.
Then a friend turned me on to Movable Type. It is a software which allows me to automate the publishing of content on my website.
I was having problems getting my website/blog indexed by Google back then &ndash this was about 3 years ago.
It was also around this time that I heard of a new program called Google Adsense (https:.google.com/adsense) in which one could place code on their web pages that would display ads, and the website owner would earn money on every click.
I thought “what a cool idea” so I immediately applied for an account. 48 hours later I was placing ads on my blog.
Shortly after this while reviewing my server logs I noticed that I was getting Google referrals! That’s right, within days of placing the ads on my site, it had been fully indexed by Google and it was actually ranking quite highly for terms related to the content I was posting.
I couldn’t believe my luck. Here I thought all I was going to do was make a little money on the side yet I found that the Adsense may have actually helped get my site indexed.
Remember, this was before the Sandbox, but it was a time when link popularity ruled the web. But since it was only a hobby I wasn’t worried about building links. Because I already had a few loyal readers, I wasn’t trying to position this site.
Flash forward to December 2005 and a friend asks me to help him set up his own blog. Actually he wants two of them &ndash each with their own topics, and both very different in nature.
I consult with him and on February 1, 2006 we register two new domains for him.
He proceeds to build out his blogs and as he’s doing this I suggest placing ads on them. At the time I wasn’t thinking that it would help with indexing, just another way to increase exposure of the ads to generate more revenue for me and him.
We agree to split the money and he places the ads on the two new sites.
I didn’t think much of it until his visitor traffic started going up. He also placed Google Analytics code on the sites and gave me access to them so I could take a look to see where all this traffic is coming from.
Turns out, he’s getting a few Google organic referrals.
Imagine that &ndash two brand new sites, with no incoming links, but somehow they have managed to sneak out of the Google Sandbox in 3 weeks?
Imagine my surprise, considering I have another site that I started over a year ago, and have been dutifully building content and links, yet I can’t get it out of the sandbox. In fact, the current Google cache is of pages that no longer exist, and haven’t for months.
My explanation, however “out there” it seems to be is that somehow the Google Ads have allowed the site to bypass the sandbox and move into the index almost immediately.
The first Google organic referral came last week, just two short weeks after the site was tagged with the Google Adsense code. Since then, both sites have received a handful of Google organic referrals.
Based on this very small and somewhat limited test case, my gut is telling me that one way out of the sandbox and into the SERPs is to apply for and install Google AdSense onto your site.
At the very least you’ll make some money &ndash maybe not a lot, just a few dollars a month (Google only pays out in $100 increments mind you, so it may take a while to get that first Google check) and the best case is that you’ll bypass the sandbox, get indexed quickly and even start driving organic referrals to your site.
Like I said, this isn’t anything near a scientific study but it seems pretty clear to me that what has helped these two sites become indexed so quickly are the ads.
So if you’re stuck in the sandbox, perhaps applying for AdSense is a good idea.
I know I’m going to be placing ads on my other site to see what effect (if any it has). My guess is that within a few days it too will start ranking.
Once you really start scaling out your new internet marketing empire, one of the first major obstacles you are going to have to cross is what I refer to as the “Content Crisis”. Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add new, informative and entertaining bit of information to their website or blog. We all just hit a wall - it’s really that simple. If you cover a particular topic thirteen ways from Wednesday - at some point, topic burnout sets in. Thankfully, the very basic dynamic nature of the web is your best friend, and you can set your site up to simply piggyback off of others within your niche when it gets a little bit sleepy..:-) Let’s take a quick look at 2 of them.
1)RSS. Everyone who publishes online has some degree of knowledge (or should!) of RSS - which in our non technical parlance will simply refer to Real Simple Syndication. Essentially RSS, from a publisher’s standpoint, simply allows you to aggregate and collect information from around the web in small chunks, usually in the form of headlines and small snippets of content, which you can publish on your site, and will update for you automatically as the originators of the content add more items. Essentially, your site will be augmented with free information and content, published by other people which keeps YOUR site updated with a free flow of good information, AND benefits the other publishers as well as their content is effectively syndicated around the web, extending their reach and circle of influence. A win/win for both parties, and your readers too!
2)Blog comments. Many smart marketers have been using this method for years, and it amazes me how many people I consult with are OBLIVIOUS to this great source of entertaining and interactive content you can enjoy on autopilot. A good blog has an engaged audience. An engaged audience wants to be heard. And the ability to comment, allows them to be. They will interact with YOUR content, with each other, and with industry news. The buzzword going forward in the online marketing space is undoubtedly COMMUNITY. Strong communities make for strong sites, and even stronger bank statements..:-) If you are running ANY form of advertising on your site, do not even consider turning “comments” off on a blog install. Yes it is a pain in the butt to manage. Yes you will get SOME spam, but thankfully not much due to great anti-spam plugins readily available to you for free. But NOTHING kills a conversation quicker than a monologue. Your blog comments are a great source of organic traffic from the search engines and social networks, as well as a compelling force in keeping your one time visitors coming back often, interested, engaged and entertained! Good luck and don’t forget to ask questions if you have them..:-)
Are you a Guru Groupie? Enough! It’s Time For You to STEP up & stake your OWN claim!
It is worth taking the time to make your site more search engine friendly, because it will bring you profit and appropriate exposure. Here are some simple advices on building successful web site for your online business.
How to build search engine friendly website? You can find plenty material when browsing the Internet, but a good foundation cannot sabotage your online initiative. A search engine friendly site is not just beneficial for top ranking in the search engines, but also helps to attract customers, thus getting business for you.
Before designing a site, make sure you have got a good domain name. The Domain name is your URL or Universal Resource Locator as in what a person types into the search engine bar like yoursite.com and others. Hypothetically, if your business is related to something like ruleta then it is good to have the word “ruleta” included into the domain name separated by dashes from other words or numbers. Generic domain names may help in search engine listing. It will be easier to find the sequence of words within a domain name directly related to the main idea of your business.
Make your site content based with at least two hundred words holding clear information of your products, services and business. This will help your potential customer to know about you and get some information on products they require. Apart from verbal description, you might use web design attributes to underline your point. Please do not startle the visitor of your web site with blinking texts, shocking colors and confusing animations on the web pages. The website must have a clean look so that the web visitor will feel relaxed to get all relevant information about your services, otherwise, he will shut it down within a minutes.
Keep the site simple and easy to navigate. Complicated navigation will confuse the visitors. The navigation must be user-friendly and easily understood by the visitors. If you search through search engine results, you will find all the top ranking websites are optimized properly. These optimized websites make their presence felt in the search engines by making their site user friendly with good navigation, content texts, and Meta tags relevant to their websites, and having proper placed images. Why shouldn’t you use such simple tool like navigation at your favorite?
News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written piece of writing, other news sources like Yahoo and Google may take your masterpiece and put a link to it from their site. This would give you thousands of hits, and that is the goal.
While designing your website, the most important thing to remember your website is not to trick search engines by adding hidden texts or hidden links, irrelevant keywords or text, or very small text which is hardly visible for human eyes. Google usually punishes these websites by giving them low rank or sometimes removing them forever.
If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because every day offline is potential money lost.
Use the above suggestions and utilize them into your company website in order to guarantee you stop losing money that you could be making.