Business websites are a necessity in today’s society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers.
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you’ve done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you’ve made your final choices, it is time to draft a letter to the webmaster of each site you’re considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
What is Traffic Blazer and what are its benefits?
As we know a lot of your web site traffic will come through search engines like Google, Yahoo! and MSN. You will have people visit your site through word of mouth, but an easy method to getting your name out is to be in the top 10 for specific search strings. Traffic Blazer promotes your business and web site through various methods I will describe shortly to increase your visibility on the internet and to make you more money. It will do this in a few simple steps and your site will be promoted with a few clicks and some entering of information.
Lets see how it claims to market your web site.
1) Through Blog Search Engine Submission. I have recently come across this method and have began and submitted my own blog in regards to Web Design / Domain Names. Blogs seem to be the new “it thing” to get your site out there quickly. People read your blog and from your blog you can link to your website to gain one way links to your web site. This will increase your chances of gaining a higher search engine ranking. So it naturally seems to me submitting them to blog search engines will get your blog more in the spot light and increase your traffic further.
Just be careful if you decide to create a blog, and submit to blog search engines. Don’t post too often in your blogs, only 1-2 times per day, or else it may be perceived by the search engines that you are using the blog only to gain advertising. This may hurt you in the long run, such as dropping in ranking or even being completely wiped out of the search engine ranking.
2) Through actual Search Engine and Directories Submission. This is very useful as the more search engines that list you, the greater it will have your site out on the internet for people to see. If you do this by hand as I did, this is a very time consuming task and having it automated helps the process a lot. It claims to submit to over 200 search engines and directories which is good, but in reality there is about four you definately need to submit to: google, yahoo, msn and DMOZ. This may seem like this step is pointless to submit to over 200 places, but the more you get the name out there the better. Some people are dedicated to using smaller search engines and this can generate extra business you would not have otherwise.
3) Site Optimization - it says it will position your web site for top rankings with Google and other leading search engines, but I am still unclear as to how. My guess would be it suggests replacement words in your content to allow the major search engines to clearly see what the page is about. I still think your own site optimization, if you know how to optimize it for the search engines, is the best option. Otherwise, this may be a viable option for people with lesser experience on optimizing.
4) Site Analysis - It analyzes your site’s strengths and potential weaknesses to help you secure crucial search engine success. This is a great tool in my opinion, as it may see something that you do not in your site that may be causing your rankings to be lower than they should be.
5) Keyword Optimization - It helps you find effective keywords for your web site. One benefit of using Traffic Blazer for this, is it shows you the words and phrases actual search engine users have searched for that are related to your site and will optimize the site for these keywords. This definately is a great asset.
6) List Checking Report / Ranking Report - it tells you where you are located in the major search engines. This is useful if you quickly want to know where you stand in the search engines for particular search phrases. Trying to find your site ranking in the search engines is tedious to by hand, and this will reduce time it takes to find this information out.
7) HTML Verification - checks your site for HTML code problems. This is a great tool and you should always make sure the HTML for your page is up to W3C standards. You can look at .w3.org/ to find out about these standards, and I believe there is also an online checker there provided for free, as an alternative to using it through Traffic Blazer, but will not provide as clear results.
Robots.txt / Robots Meta Tag Generator - prevents incomplete or unwanted pages from being crawled and indexed by search engine spiders. You can view my other article I have written at: .emenki.com/robotstxt.html to further understand what the Robots.txt file does and how it can affect search engine ranking.
9) Traffic Essentials - you receive a free guide to search engine optimization and the search engine industry. Many other places will charge as much as the cost of Traffic Blazer for similar guides, however this package is included in here. This definately will increase your awareness on what search engine optimization is and why you definately need to do it for your website to increase traffic and sales!
Overall I think this looks like a great package, and although many will agree you can do lots of this “Marketing” on your own, Traffic Blazer does allow you to complete the same in a much shorter time. The time savings you get from using this and not having to do it on your own definately makes paying the cost and purchasing Traffic Blazer something you should look into.
One thing I do not mention is the cost of Traffic Blazer and you may find it at various sources.
At Domains at Retail, the cost is only $39.95 / year. This is a great price if you have limited search engine optimization experience, and do not want to hire the services of a professional who can not even guarantee top placement.
You can view more information at Domains at Retail: Traffic Blazer site: .domainsatretail.com/trafficblazer.html
Hope I have helped give insight into this product, and if it is the right product for you!
Good Luck with your Search Engine Optimization strategies and success!
Pay per click or search engine optimization, which one should you use? Many view PPC marketing as a colossal waste of money while others disdain search engine optimization. In reality, the two marketing strategies form a perfect marriage.
Pay-Per-Click - PPC
PPC marketing is a love it or hate platform. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless.
Search Engine Optimization &ndash SEO
As with PPC, seo marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view seo as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. Seo produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Marketing Marriage
Every site is unique, but most should combine PPC and seo marketing as part of an overall internet marketing strategy. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a seo campaign should be undertaken. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings.
PPC and seo marketing are not mutually exclusive. When married together as part of an overall marketing strategy, both platforms will deliver the goods.
Do you want to secure a top ranking in search engine result pages(SERP)?
I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don’t do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.
Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.
In this article, I have tried to focus mainly on ‘Title Meta Tag’ that how a good Title Meta Tag can render a great help in optimization of a website.
What is the significance of Meta Title Tag
Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines’ algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.
This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like “”Latest Road Map of San Francisco”" rather than a title “”All about San Francisco”". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.
Should the Company name appear in Title Tag
Well, I would say sure if your company is really a big entity like IBM, Microsoft or Cisco or some well know brand like Sony, Phillips etc. Because people may want to search for those companies or brands with their names. But in normal cases it should not be so.
Suppose, your company is “”Larry Tours and Travels”" in San Francisco. Instead of writing “”Welcome to the home of Larry Tours and Travels”" in the title tag it would be better to write something like “”tour operators, travel agents, car rental,bay area tours, san francisco tours - Larry Tours and Travel”". Do a good research to find best keywords and phrases which describe your site best. My suggestion is that the length of the title tag should be between 15 to 20 words making it attractive enough that it looks interesting to the person searching for your business and he clicks through.
Few tips for writing good Title tags.
Try including the content relevant keywords in the title tag. This would help placing your site better in search engine result page (SERP) when someone searches those keywords.
Also do not use repeating keywords and phrases in your title tag because this may be treated as spamming by search engines and they may affect your ranking.
Either don’t include your company name in the title tag or add it after few most relevant keywords, phrases into the title tag.
Write different title tags for each web page of your website instead of writing a common title page for the complete site. Make sure that each title tag has relevance with the contents of that web page where it appears.
Try to keep the length of your title tag small (between 15 to 20 words). Some search engines allow small title tags only and truncate the extra part of the longer ones which at times may render your title tag completely meaningless.
I would say that write very meaningful, impressive title tag they are a really powerful can be best tool to optimize your site. The title tag has most dominant role while the search engines make their decision about the theme of the website. When a search for keywords is conducted, the Title tag is given heavy consideration by most search engine algorithms. As I said earlier, since each page in your website is unique so it needs a different Title tag.
So, Writing relevant and meaningful title tag is something which may achieve high rankings in search engine result pages (SERP) and result high clickthroughs to your site. The Meta Keywords Tag and Meta Description Tag also need to be taken care of and optimized equally in addition to that of Meta Title Tag to secure a place at the top of the search engines and in convincing a search engine that your site’s contents are more relevant than that of your competitor’s.
Internet marketing is all about hard results, not generic concepts of branding. Still, there are ways to go about branding your product or service on the net without spending a fortune.
Is Branding a Legitimate Internet Marketing Strategy
Branding refers to the vague notion of creating an identity for a product, service or name with consumers. The classic example, of course, is Coca Cola. Being first on the scene, the company has been able to create such a strong name brand that most people use the word “coke” instead of soda when ordering. This is true even when they prefer Pepsi. In the world of marketing, we all bow before the marketing team that accomplished this branding. The Internet, however, is a different beast. That same marketing team would be crushed if they went after a similar strategy on the net.
The Internet is so large that branding is an expensive and difficult goal unless you are the first major presence in a niche. Sites like EBay and Amazon were the first major money players in their fields, giving them a huge advantage over subsequent competitors. Unless you are coming to a field with a lot of money and no current dominant site, your branding efforts are going to meet with failure or limited success at best. If you want to stick with it, the only cost effective and ultimately successful strategy is to pursue a width search engine optimization campaign.
Search engine optimization is simply an effort to get pages on your site ranked high in search results on the three big search engines &ndash Google, Yahoo and MSN. To establish your brand, the best Internet marketing strategy is to identify every single phrase your prospects use to find services or products in your business area. You then build optimized pages for every single phrase and get them ranked.
This strategy has two benefits. First, it will produce free traffic to your site. If you build 200 pages and each gets 50 visitors a day, your site will receive 10,000 visitors a day. The second benefit is your brand becomes established. Regardless of what the prospect searches for, they keep seeing your site. This creates both recognition and credibility with the prospect as they tend to equate high rankings with quality. As they visit your site over and over, they will also become readily familiar with your unique selling position as presented on the site.
If you want to establish a brand, avoid wasting your money on banners and such unless you are in a niche that isn’t dominated by any single site. Instead, use the width search engine optimization tactic to establish your site and pick up free traffic.
Success in a company is not about having the best technology or being the smartest or even about having the best customer service (although none of these could hurt). More than ever, success is now measured in speed. Today it is about thriving in an ever-evolving world where everything changes so rapidly &ndash and that applies to any business. Today is a world surrounded by buyers who want it now, want perfection and impeccable service.
In order to succeed online, your business needs to be organized and able to handle the increased business your web site is going to generate. Here are some guidelines for running a business of speed and complete service.
1. Run your business of speed.
It’s a new phenomenon called Internet time; it’s a 24/7 kind of world today. This means if you’re business is not moving ahead 24 hours a day 7 days a week, your business is falling deeply behind. Internet time means not only doing business quickly but doing it anytime the customer wants and for as long as the customer wants it done. This I what the customers demand, and what every company doing business online needs to offer. The end result is a business that is always working, always aware of potential business, one that is always one call, email or fax away from their clients.
2. Having effective meetings means having short meetings.
Meetings are the annoyance of many employees workplace. They involve too little discussion, take up too much time, little gets accomplished, people ramble on too much, and respect and open discussion are often not granted. Meetings though are imperative, but the way in which they are run can definitely be changed for the better. Because the Internet world moves so fast, companies doing business online cannot afford to have unproductive meetings.
First set some genuine detail-oriented goals for the meeting. Let people have the option of attending, especially if the issues discussed have nothing to do with them. Post the meeting summary in a place commonly seen by employees, such as the break room. Start and end your meetings on time, and stay within thirty minutes to one hour. Have two or three shorter meetings through the day, with short goals to be accomplished by the next meeting. Also, don’t bore people with anything not on the agenda. Lastly, make the meetings enjoyable; use skits, slideshows, charts, even puppets to get your point across. These moments will likely stick in employee’s heads over the long, drawn-out boring ones.
3. Email several times a day.
In the Internet world, CEOs and employees alike uses technology to supercharge productivity. With all of the pagers, cell phones, laptops, personal organizers and more, email is definitely the most valuable tool. Set up email power sessions with employees; it allows for communication with many employees at the same time and resolves any issues fast. With an email message, you are ensured your message gets delivered to all the right people exactly how you wanted to say it, without the hassle of applying phone tag with employees or risk miscommunication and misunderstanding. Throughout the work day, make blocks of time strictly to email (sending and receiving) at least three to four times a day too.
4. Brand matters on the Internet.
If your business is going to succeed in the Internet world, you will not only need to capture the market share, but also work on improving customer relationships. Whenever your potential or current customers need your products or services, where will they go online? Which Web site will they choose first? Will it be yours? Some tips to increase your business brand online include discovering a way to position yourself as being unique from your competitors. Create the right image, and be sure you continue to reinforce that brand image in everything your company does online and offline. Increase the number of online visitors to your Web site through a variety of Internet marketing strategies. Even if your business only sells locally, do not be afraid to think and market yourself internationally on the Internet. Advertise, advertise, advertise. Remember the importance of earning your customers trust too.
5. The power of feedback.
Ask your customers for feedback, through emails, surveyed phone calls, feedback forms on your Web site, case studies and letters. Ask for feedback often, whenever you are testing out a new product, reviewing sales on an existing product or service, or simply because you want to know how your customers feel about your company. Don’t neglect receiving feedback from your employees too; they know your business too because they work with you.
6. Most importantly, have fun!
Create a working environment where your employees feel free to mix a little fun into their daily routines and express themselves comfortably. After all, a happy employee is a productive one. Let your employees know they are appreciated and needed too, and they will be proud to come to work with you.
The Internet world is about building a better business environment through increased communication, greater convenience, personal enjoyment and greater access to information. How does your business measure up online?
If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven’t been doing any unusual offline promotional activities.
However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.
To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25/2000 x 100).
If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.
You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.
Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it’s too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.
Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.
Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.
If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design company in Vancouver, Canada - business cards, logos, letterheads”. Your want the business card design to be the most important key phrase.
There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.
The second reason for keeping content relevant throughout your web site is for search engine algorithms. Keyword relevancy is an important part of search engine optimization. The more relevant your web site’s content is for a specific term, the more likely the site is to show up near the top of search results for the term.
Keyword density is another big deal with search engines. There is an optimal ratio of key terms to the overall amount of text that must be used for search engine optimization purposes. The more unrelated terms that are used consistently throughout the content will bring down the percentage of more important keywords. Keyword density matters throughout an entire web site, not just on certain pages.
Other areas to keep an eye on are the contact page, about us page, and any other pages that you may not think are important to have optimized for search engines such as advertising info, privacy policy, etc. For instance, some web sites have pages devoted to reciprocal links. There’s nothing wrong with them unless you link out to a lot of unrelated web sites. The keywords that are used in the anchor text and surrounding description text will detract from your overall site content if they are not related. Incoming links from unrelated sites are fine, but keep in mind that the links page counts as part of your web site as a whole.
Consider using a reciprocal links page as more of a resource for visitors instead of a long list of irrelevant sites. This not only appeases search engines but your visitors as well. And as mentioned before, both visitors and search engines should be kept in mind when creating web site content.
There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work.
Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description of your site, and most meta tags can contain about 200 characters of text. The keywords meta tag, however, can have up to 1,000 characters.
These simple rules are important to keep in mind for all search engines. The more important that the information is, the closer it has to be to the beginning of your meta tags or even the beginning of your site’s content. Many search engines won’t even touch your meta tags so it is important that you have the same information in your body that you have in your meta tags (although you obviously cannot simply enter lists and lists of key words as this would be detrimental to your site’s content).
The AltaVista search engine will send Scooter, its spider, to check out your entire site. Scooter can take as long as three months to spider and fully index your site &ndash the average spider only takes 6-8 weeks. Scooter will normally spider somewhere between two and ten pages from your site each week. This means that the longer that your web site lasts, the better it will be indexed which is in example of how search engines implement Darwin’s Theory into their ideology.
Excite used to be a search powerhouse, but has now been dropped as the provider of AOL and Netscape search, so it’s less important than it once was. The algorithm it uses to determine keyword relevance is very complicated: it indexes your pages and then attempts to summarize them by selecting only the most relevant sentences. Expect to have your pages reviewed roughly once every two weeks. Keep in mind, though, that with meta tags have no meaning to Excite when it comes to rankings, even though it will use your description tags as long as the words are relevant to your pages’ content.
Let’s move on to Lycos. Lycos has fully integrated the Open Directory Project (ODP) into their mainstream results pages, and they also use search results from AllTheWeb. Lycos also runs click-throughs to their sister site HotBot. Lycos is one of the harder search engines to understand, as their submission pages say one thing but then they index your site in a completely different way. As a general rule of thumb, your site will be indexed in Lycos in due time as long as you get indexed in ODP and AllTheWeb.
Even though WebCrawler is owned by Excite, it still has its own search engine and indexer. If you happen to be listed with WebCrawler, you should try to stay listed with them, as it isn’t the easiest search engine to get listed with. Its hit-and-miss standards combined with the sporadic indexing methods makes the submission process tough, although not impossible.
The biggest player is, of course, Google, who use a page ranking system as the central basis of their index. It was once nearly impossible to manipulate this page ranking system to drive up your rankings, but people quickly figured out that the more links they could generate to their site on the rest of the net, the better Google ranked them. Google is not thought to be using context-sensitive rankings. Context-sensitive information is used at Yahoo, Looksmart and the ODP, however, and Google regularly spiders those sites when it re-indexes its own database.
MSN is another important search engine. The holy trinity of search engines at the moment is Google, Yahoo!, and MSN. These three search engines combine to provide you with the vast majority of the traffic that you will receive from search engines. MSN will generally be the first search engine to index your site and it will almost certainly list the most pages the fastest.
Although no-one can tell you exactly when you will be indexed on any search engine, it’s best to check back at least weekly. Whatever you do, though, don’t re-submit your site more often than every two months or so &ndash you might not get indexed at all if you do this.
There are so many criterions that search engines follow to determine a site’s rank for certain key or search words. One of these includes links to the site. The page rank of a site is directly related to the number of links it has. The more links you have pointed to your site, with some variation of the key phrase you want to rank high for, the better ranking in the search engines you will receive.
Relationship between directory submissions and search engine rankings
One way links and search engine rankings have a great cause and effect relationship. Think of it as a business referral system. The business with the more referrals is most popular and hence, search engines rank them higher. The reason behind it, as many put it, is that the more links you have, higher are the chances of a visitor coming to your site through these links!
Again, the search engines send out spiders to the links they find in the directory pages. This will bring the search engine spiders to your site and will get your site pages added to the search engines indexes automatically.
In future, the new search engines will also follow the same procedure. Hence, you won’t have to register to them, rather they will find you themselves!
You can also improve your sales!
Again, many people actually do surf these directories to look for the things they want. So they will also act as a medium to bring in your prospective customer to your site.
Thus directory submission has three major benefits, which makes it indispensable tool of online marketing.
1. Higher Position In The Search Engine Results
2. Web Site Indexed
3. Click Through Traffic
So that is something one should focus on if they are interested in increasing the rankings and traffic of their site. Many sites who offer submission service, claim to submit your link in more than 75000 directories (mind you, few even claim the figure to be around 7,00,000!). But one should remember that submitting a link and getting it listed in the directory is not the same thing. It is like an auction, you don’t win merely by bidding. Others will just bid for you, but we at Submit2please.com, will make sure that your bid is a success. We will try our level best to insure a high rate of acceptance. We also assure you that the process will not be much time consuming and the results will start pouring in within a fortnight.