Bottom Line: If your website and emails are silent, you’re leaving money on the table! Its that simple.
More and more online marketers and business owners are seeing the light and recognizing the tremendous benefits of incorporating multimedia into their online marketing strategy. It’s a proven fact that multimedia more easily and effectively captivates your audience and grab’s the attention of your prospects, visitors, subscribers and customers. Time and time again research has shown that using multimedia in the form of video and/or audio advertisements increases conversation rates, buy rates as well as subscription rates for a product or service.
If studies consistently show the advantage of incorporating multimedia into your online marketing campaign, then those who have not yet added multimedia to their advertising need to seriously rethink and reinvent their marketing strategy.
“As traditional banner ads continue to decline in their effectiveness…leading companies..[will turn] to streaming media to juice up their online advertising. These initial trials are just the beginning of what industry experts believe will be a huge market…Streaming media has a 70% response rate for content, a 60% response rate for advertising information, and a 49% “buy” rate for online merchandise. (Source: Hostcentric Streaming Media: Industry Outlook).”
When you look at the above statistics put together by leading authorities, can you really afford not to jump at the chance to use Multimedia as an advertising strategy?
Look at it this way, without Video and/or Audio your site appears static to the visitor and after seeing hundreds of these types of sites, your customer becomes desensitized which is why sales conversion rates have systematically dropped over the last couple of years all over the Internet.
Savvy Internet Marketers know this and have already seen the light. You’ll notice that many of these “Gurus” are lending voice to their sales copy in an effort to increase their conversion rate and many have incorporated video into their marketing. In essence, they are re-inventing themselves, recognizing the tremendous power and benefits inherent in multimedia and using it to captivate their intended audience and to convert prospects into subscribers and customers.
Think about it…you can convince your prospect to buy your product or service or subscribe to your ezine or newsletter much more easily with a 3 minute video as opposed to a long winded sales page that doesn’t convey your passion for your product, service or publication. The human voice has the power to influence, motivate, and persuade prospects to take action with much less resistence and reluctance.
These days there are scams all over the Internet and as a result people are very skeptical of many sites and ultimately the “online” business owners behind these websites. By using multimedia in the form of video and audio messages, you leave visitors with the impression that you are a “real” business and someone they CAN trust.
By using multimedia, you can also communicate better with people, specifically prospective customers, allowing you to get your point across much easier which all leads to one end result- MORE SALES!
There are many others benefits to speak of which include the following:
1. Explain selling-points much more easily and clearly to captivate your potential buyer.
2. Describe your product or service and the benefits of using it clearly and concisely.
3. Video and Audio conveys PROFESSIONALISM and most importantly it provides you with something that is essential in any business- CREDIBILITY. With credibility, you can sell more of your product or service, build that sacred opt-in list much more quickly and convince visitors to click on a link to an affiliate program you are advertising.
Therefore, as an increasing number of online business owners and marketers recognize the competitive advantages of multimedia and its power as a communication vehicle, multimedia content will become an integral part of the web experience.
Again, the question asked is “Why do I need Video and Audio on my Website?”
The simple answer: Multimedia is quickly becoming a necessity to the sustainability and future of online businesses. Very soon, all online business owners and marketers without exception will need to incorporate multimedia into their marketing strategies to maintain the continued existence of their online presence.
Do advertisers on TV try to sell you their products and services by using written text?
I rest my case.
BLOGS! What a crazy name for the “NEWEST” Internet marketing trend to hit the Internet.
But, I like it.
It makes this new form of communication kind of mysterious in a way, though, BLOGS have been around for quite some time and only recently have been recognized as a VERY valuable asset to Internet marketers.
Recently, I was visiting some Internet marketing related Forums and noticed many of the threads having similar “Subjects” saying… “What the heck are BLOGS?”
So, I did a little research and this is what I came up with since I was Very curious myself.
I think it’s best that I clearly define to You exactly what a “BLOG” is so that as I go through this article with you, you’ll have a clear picture in your head of what a Blog IS and so there won’t be any confusion.
A “BLOG”(A.K.A. Web Log) by definition is:
A combination of online diary and/or guestbook. You sign up for a blogger account and then you enter the information You want on your Website. Then you can set it so that only you can place entries on it or so that anyone can. Then you can either keep a private journal or you can have a place where your readers can get together and place entries to each other or to you.
So… there you have it in a nut shell.
To simplify it even more let’s just say BLOGS are a place to go and post your personal thoughts that you can share with your subscribers and/or readership and receive feedback.
Now, for the purpose of this article, now that you know the true definition of a “Blog”, I’m going to share with you some reasons WHY they’re becoming a widely recognized “POWER TOOL” for Internet marketers around the world.
So, with that said, lets go to Reason #1.
Reason #1. Great way to stay in touch with your subscribers.
Blogs are a great way to stay in touch with your subscribers and/or readership and builds regular readership Traffic to your little community where you can interact with them.
It also helps build rapport, which in turn, will help develop that TRUST in You, Your Products and/or Services that You recommend.
Reason #2. It’s a great way to get “Feedback”.
Blogs are a great way to get Feedback from your subscribers/customers simply because they have the ability to leave comments on each “Post” you make which will then help you find what it is they’re looking for making YOU look like a “Hero” in there eye’s and putting $Money$ in your pocket.
Reason #3. Can be managed by ONE individual.
Blogs require NO “HTML” experience, making it easy for ANYONE to get started.
Most “Blog” communities online use what is called a “WYSIWYG” HTML editor.
Did I lose you there with the “WYSIWYG” abbreviation. That simply stands for… “What You See Is What You Get”.
It’s one of the easiest HTML editors to use, making it easy for You to get started right away.
Reason #4. Your able to list your “Main” website details.
When you sign up for your Blogger account you’re given an area to set-up your “Personal Profile” where your able to list your Main website and URL, plus, any other personal information you wish to share that will be displayed on your Blog.
Reason #5. A great way to publish “Information”.
This is probably ONE of the Biggest benefits to Blogs because you have the ability to post informative information in the form of “Articles and/or Reviews” for your subscribers and/or readership which will make you look like an Expert on the subject and giving you INSTANT credibility in the eye’s of your reader.
Reason #6. You get your own URL.
That’s right, you get your own URL you can use in all your promotions and/or on your personal website if you have one.
This feature is great, especially for people just starting out and don’t have there own website up and running yet.
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Here’s my Blog for you to take a look at.
It’s called… The Internet Wonders Blog.
theiwe.blogspot.com
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Reason #7. Search Engines love them.
Search Engines love Blogs because they are so “Content Rich” and are always being updated on a Daily to Weekly basis.
When you compare a regular static website, which might be updated on a monthly basis, to a Blog, which is updated on a Daily to Weekly basis with NEW content, you’ll gain favor with the search engines with your Blog.
The S.E. “Spiders” will then gladly stop by to munch down on whatever NEW content you posted and Index your website more often since that is what Search Engines love and are constantly looking for.
Reason #8. The ability to use RSS with Blogs.
A powerful feature about Blogs is the use of RSS(Real Simple Syndication) that allows you to Instantly send your Blog highlights to your readership upon publication which will keep your reader up to speed on your business and your Products and/or Services.
Not only that, RSS also gives your Blog more exposure to a wider audience of subscribers building a bigger readership in less time.
By simply adding an human element to your business through the use of a “Blog”, IS a great way to build rapport and gain the trust of your subscribers and/or readership, which in turn, will turn them into buying “Customers”.
Well, there you have it, “BLOGS! What They Are… And WHY They’re Becoming A POWER TOOL For Internet Marketers”.
I hope this article clearly answered the questions you once had about “Blogs” and the benefits of starting one of your own.