Top 10 Ways to Improve Your Site’s “Link Pop”
10. Post comments in discussion groups and on message boards. Be sure to make useful, relevant statements based on topics being discussed. Comments that only contain a link will usually be deleted or banned. If you make valuable contributions, people will want to find out what else you have to say by visiting your site.
9. Give away awards to other sites that you find particularly outstanding. Provide a graphic with the award title and a link to your webpage.
8. Email other webmasters and simply ask for a link. Let them know why your website will benefit their readers, and provide a pre-coded html link for them to cut and paste to their page.
7. Never underestimate the power of blogs. Talk to bloggers about links and posts about your website. The blogging community is ever-growing, and blogmasters are always looking for cool new things to post.
6. Write a site review on your webpage and send the site’s webmaster a link. Who would pass up an opportunity to advertise a great testimonial?
5. If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication to the sites that offer you a free link.
4. Write free articles for an article directory (search “article directory” in Yahoo! or Google for submission options). This allows people to read your work and publish it for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.
3. Write to webmasters and compliment their site. Often, they will want to include your kind statements in a testimonial section, and a link to your site will give the quote credibility.
2. Start your own reciprocal linking campaign. Write to webmasters of quality, relevant sites that you want your readers to see. Choose wisely! Tell them why your site will benefit their readers, and show them how prominently their link will be displayed on your page. Make sure to include a pre-made html link to your site that can be easily cut and pasted.
1. Submit to as many directories as you can. Webmasters agree that directory submission is the BEST way to gain targeted traffic to your site. By listing your site in a directory, web users will view your page as a reliable resource tailored specifically to their search criteria. And a great way to quickly submit your website to hundreds of Link Directories is by using the Link Directory Submitter.
Tom Dahne and Paul MartinAre the creators of the very popular Directory Submitter Software found at Directory Submitter.
Anyone that deals with marketing and advertising on the Internet knows that link popularity is one of the main causes for high rankings. And as we all know, high rankings lead to more traffic, which in turn leads to higher sales. The biggest problem with doing link exchanges and using programs that automate the process is that you run the risk of gaining bad links on your site. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Everyone can agree that if you are banned from a large search engine like Google or Yahoo, then your website is in trouble. I have come across a few places that allow you to grad good reciprocal links from ranking sites. You want to do more reciprocal linking because it provides an incentive for both sites to keep the links up.
If you already have a large link directory on your site, you might want to think about using the program Arelis. This gives you the power to control all your links and make sure they are still linking back to you. It also gives you the control to find more targeted links for your website. If you want to find more links for your website, then you should check out .Link2me.com. This site allows you to search for websites and then the company gets in touch with that website asking for a link exchange with you. It is very easy and hassle free, which I know will help everyone that is spending 60+ hours on Internet marketing. Any little bit helps. This link exchange program is growing and with the more websites that sign up, which is free, the more potential links for the members. Check it out and increase your link popularity the ethical way!
Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a “Linking Campaign”.
In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” A non-reciprocal link refers to a website that links one-way. A good linking strategy is to create as many inbound non-reciprocal links as possible, with some strategically chosen reciprocal links as well.
Nowadays, search engines are incredibly smart. The positioning of your site depends a great deal upon how many people link to your site. A lot of non-reciprocal inbound links tells a search engine that your site contains valuable information. After all, who’s going to recommend your site without reciprocation unless they believe it will benefit their readers?
On the other hand, a website with a bunch of reciprocal links could indicate that the webmaster solicits links. This means topics and information may or may not be connected, and the probability that it’s a valuable site diminishes. To determine this, search engines then look for key word connections between reciprocal links to determine if the sites are in fact benefiting each other.
The key is: choose your reciprocal links wisely. Connect only to websites that contain related information that readers will enjoy. Spend your time cultivating valuable information on your site, and then tell everyone you can! If you end up having more non-reciprocal links than reciprocal links, search engines will rate your site much higher than those that don’t.
Then the question becomes, how do you generate non-reciprocal links? The first step is to create a site packed with valuable information. Make your site full of interesting details that similar sites’ readers can’t live without. If webmasters see the benefit to linking to your site, your Marketing Campaign becomes a snap.
When you begin, try emailing other webmasters. Tell them why your site will be important to their readers, and make it easy for them to say yes by including a ready-made link. You’d be surprised at how many people agree to help!
You can also try writing a nice review of a few sites on your webpage. Email the sites’ webmasters and let them know about your testimonials. It’s likely that the sites will want to advertise your nice comments to their readers by posting a link to your review.
Finally, submit your website to as many relevant web directories as you can. This is one of the fastest, most powerful ways to make your website known. If you search for “web directory” on Yahoo!, it returns over 1 million results. You can pick and choose the ones you’d like to submit to. Unfortunately, this can be very time consuming. Plus, with over a million results, how do you know which directories are the best choice?
When I realized how tedious the process can be, I decided to create a product that would make the job easier. Master Programmer Paul Martin and I have compiled 280+ of the best directories on the web. Visit Directory Submitter. to find out how to instantaneously submit your website to popular, relevant directories without the hassle.