You just got your website online. Everything is setup and you’re ready to go. Excitement is high and the time has come to open your virtual doors to the millions and millions of Internet users around the globe. You put out the cyber welcome mat and declare your site ready for action. But, instead of sitting and watching the users trample over one another to get to your site, you see little to no traffic.
Don’t worry! This is something every webmaster goes through and is to be expected. (Well, webmasters in the late 90’s expected to launch their site and be millionaires the next morning, but times have changed since those wonderful days!)
But there are some quick and easy things you can do to begin building your ‘link network,’ which will ultimately help drive traffic to your site. Since the Internet’s conception, the notion has been that sites link to one another, while web surfers click from place to place. Thus, the challenge begins: Get your site linked to as many others as possible.
You can start contacting other websites offering to trade links (but be prepared to invest a lot of time); you can buy links (but be prepared to fork out some cash); you can join link-trading programs (but be prepared to get a lot of irrelevant sites linking to you); or you can start submitting your website to web directories.
What Is A Web Directory?
A web directory is a compilation of sites organized by category or topic. Most web directories have multiple levels of categories, progressing from general to highly specific. In addition, a web directory editor will likely have to approve your site, lending it at a certain degree of credibility. Being listed in a directory ensures that if a web surfer finds their way into a specific category, they don’t just see your competitors, they see you! And, if they can see your link, they can click it, producing traffic to your site.
A Web Directory Listing Helps with SEO
If you have a website, you undoubtedly know the importance of ranking well in Google and other major search engines. These search engines count links from other sites as votes for your site, which helps determine your ranking, or position in the search results. There are a lot of other parts of the algorithm and this brief explanation doesn’t do it justice. However, it serves the point that links improve your ranking, and that’s something every website owner needs to know.
A link in a directory that is spidered by Google (and a lot are) will count as a vote for your site. This improves your ranking, and yet again helps drive traffic to your site. It’s important to note that not all directories help with SEO. Sometimes, a web directory will link to your site through a special URL that is often a programming CGI script. If the URL is not a direct link to your site, then the search engines don’t count it as a vote. Therefore, it’s best to pick directories that offer a direct one-way link to your site. (This way, you get more bang for your buck: traffic from the directory and improved search engine ranking.)
Relevancy Matters
If you trade links with random sites, then you are theoretically building your ‘link network,’ but you are sacrificing the quality of that network. Web searchers who are looking for information on a particular topic often use resources that link to a variety of sites related to what they seek. This makes web directories the perfect destination.
Since directories are categorized by topics, a person can arrive in the directory and have one-click access to a variety of resources. You definitely want to be one of those resources! Plus, when the other search engines pick up your link, it will count for more since it is surrounded by relevant content, which is most likely filled with your important keywords.
As you build your link network, you’ll continue to see increased traffic. And if you use web directories as your vehicle, you are essentially paving more paths to your site. Several good submissions in popular directories will help get you rolling. The best part is that many directories are free, so this jump start won’t even hurt your bottom line.
Good luck and happy submitting!
It amazes me, people still believe that all they have to do is “build it and they will come“. I promise that is the only movie quote that I will use. Having personally developed well over 100 websites since 1997 I am always stunned by people complaining that there website is a failure and blaming the person who built it. Having a website is only half the battle! You must promote, promote, and then promote some more. No matter how great your product is no one can buy it unless they know about it.
First let me say that having someone develop a custom website for you is very important. Go cheap and buy a prefab website is usually a prelude to failure. Yes they are affordable and I know you are on a tight budget but never forget “You Get What You Pay For”.
Now to the point. There is a simple formula for success. Spend money = make money. Sounds easy right?
First figure out what you can afford to pay a developer for your website, if you have a product to sell you should be thinking in the $1000 range. Also find a developer who believes in web standards, trust me this is important.
Next figure out a monthly advertising budget and spend it wisely. This is by far the most import advice I can give. Your website is not going to shoot to the top of the search engines or miraculously develop visitors all on its own. While we are on the topic of search engines, keep in mind that a person on the web only has a 4% chance of winding up on your website through a search engine. Most likely they will find your site while browsing on another website. Your best bet, if you can afford it, is to hire a reputable firm to promote your website. They will know what will work and what is a waste of money. If you can not afford to hire a firm, do your do diligence before spending your money. Only advertise on websites that are relevant to your product otherwise you are wasting your money.
This leads to our third point. Believe in the power of link exchange. I do not care what it will do for you in the search engines. The more links you have out their the greater the likely hood that someone will click that link and wind up on your website. If you are on a tight budget this is the best way to promote your website.
This article only covers the basics. Keep an eye out for part two which will have more detail about internet promotion.
Search engine optimization seems to be becoming more and more difficult, with search engine algorithms becoming more complexed with what they require to be important. However, one thing for sure is that backlinks in particular are still one of the most effective search engine optimization techniques.
When you receive links to your website, search engines view this as a vote for your site. Now the value of this vote depends on a number of factors such as the number of outgoing links the page with your link on has, the number of incoming links the page has, and whether the site that contains your link is seen by the search engines as an “authority” site.
There are many contributing factors for your website to rank highly in SERP’s, but one thing for sure is that you need to continually build the number and quality of links pointing to your site. This could be through a number of methods:
1) Reciprocal linking - you contact other webmasters to offer the opportunity to provide a link to their website for the same in return.
2) One-way linking - this can be from many methods. Write articles and submit to article directories, add a link in your sig in forums, post opinions on blogs with a link back to your site (providing that the site owner does not mind!), and link directories.
There is no doubt that one-way linking is more powerful than reciprocal linking by a long way. Also consider that reciprocal linking should be conducted with sites that are relevant to your own websites theme.
Link building using your chosen keyword is also important. For example, should you have a website that you would like to rank highly in search engines for the phrase “Dog Beds”, then if possible have website owner’s link to your site using the search term as the actual link to your site. This shows the search engines that your site is relevant to this keyword phrase, and will rank it highly should you receive many links like this. Merely gaining links to your site is not the ONLY optimization that you must do for your site, as mentioned earlier, but it is certainly a significant contributing factor in search results.
An important note to remember is to never link to “link farms”. These are sites that contain hundreds upon hundreds of outgoing links on one page. Search engines do not tend to look upon them favorable, and in any case if your link is also on this “link farm” page, the benefit will be minimal due to the large number of other links taking a share of the value of links from the page.
There are many free article directories, and free link directories where it is possible to gain good quality links to your site. However, paying for a link from a link directory is often very rewarding. You may find that paid directories will guarantee the acceptance of your website within hours to a couple of days. This is compared to many free directories often taking months to review your submission, and may not even approve it in the end. There are some exceptions but the key is to find them. Another good point to remember is that many new link directories that are well setup will possibly have categories with very few websites currently accepted. This provides a great opportunity to submit your site to benefit from the page’s link value to the fullest.
Would you like to know about a new robot that works for you even when you are asleep?
Let me tell you about Zeus. . . he is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site.
Zeus is the first of a new breed of innovative, robotic software products for webmasters.
Zeus is a smart internet robot that traverses the web, spidering sites and creating for any webmaster, a vertical themed link directory.
Train him to find web sites, matching your unique themes or subjects, and he will zoom off to find thousands of them. Zeus then helps you to review and organize them into vertically-themed categories and possible inclusion within your link directory.
Zeus creates qualified traffic to your web site in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing dynamic website content, increased search engine activity and genuine, match-each-other reciprocal links.
Content is quickly added to a website with dynamically changing, Zeus-generated, link directory pages. With a single click, your Link Directory is built and uploaded to your web site. These themed pages are keyword-tuned to score high in search engine rankings. Search engines give higher rankings to websites with themed content that match each other through mutual reciprocal links. It is now possible for your directory pages to place in the top 10 search engine listings with a single search word! Imagine having hundreds of these pages, each page built around a single keyword or phrase. As a possible added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Robots will visit your site more often because they will find links to your website more frequently throughout the internet.
One good reciprocal link can give you the same amount of traffic as a major search engine and with a Zeus internet robot; you can have hundreds of reciprocal links. The best qualified visitors to your site are from reciprocal links. Zeus simplifies the tedious task of reciprocal link generation by providing, from your link directory, a pool of qualified, theme-matching, reciprocal link prospects, organized by themes or subjects. A contact manager is included allowing you to email an individually-personalized reciprocal link request to each website’s webmaster. Everything is easy to edit, organize and maintain. Link Partners receive a preferential graphic and listing at the top of each directory page providing a compelling reason to reciprocate the link.
Your link directory will also ensure your website’s visitors stay longer and bookmark it into their favourites for a speedy return. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines as described throughout the Internet. You can use Zeus in multiple themes; great for web marketers, authors, researchers, webmasters or serious hobbyists.
Zeus is not for everyone but if you are a moderately to expertly skilled webmaster, with limited time on your hands, who could benefit from a vertical-themed link directory and increased website traffic, Zeus will automate almost every aspect of creating such a directory.
The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs
What are Reciprocal Links?
Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.
So why are they important?
The reason link exchanges are important ranges from your traffic quality to your search engine position. This method of traffic building is 100% free and this always fits nicely into any website’s budget. It just requires dedication and time to build up quality links with other sites. By taking the time to sniff out links that relate to you and sites that are legit can have some huge payoffs.
First, it will increase your link popularity which is the search engines counting up how many times it finds your link on other websites. This act of counting up the links or otherwise known as a “Link Popularity Check” will increase your position based on the amount of links it finds. A nice tool to check your popularity can be found here.
Your Link Popularity Rating is a combination of:
* The Number Of Sites Linking To You
* The Words That Are Used To Describe Your Site In The Links To You
* The Relevance Of Those Sites As They Relate To Your Subject Matter
* The Link Popularity Of The Sites That Link To You
* The Search Engine Rankings Of The Sites That Link To You
Secondly, the visitors that come from related websites are highly targeted and you’ve a much better chance of selling them your product or service since they’ve come to your site through a link on a related website. The logic behind this is simple they came from a site that had a theme related to yours. So we can make the assumption that they are interested in your product or service. So hand picking who you should exchange with should be very clear now.
Link Exchange Services
I am sure you have all seen the ads before that go something like “Get 1000’s of backlinks to your site!”These services really do not work well. They are designed to include all of its members links to be seen on your website. Some places have filters we you can specify the content based on the category another member might have placed themselves in. There are a few reasons this is really bad. One reason is that any member can put themselves in any category so the filter system can be comprimised quite easily. Another reason is these services are not worth it is that you can find alot higher qaulity sites by simply searching. Again, this can be time consuming but in the end it is worth it. All these members are sites looking for shortcuts and are typically not well ranked in search engines anyway so why would you want to be on these sites anyway? Finally, why would you pay for something that is free?! You can contact everyone of these webmasters and build a mutual relationship instead of going through a middle man and paying a premium on top of that.
Can Link Exchanges Hurt Me?
A very common misconception about link exchanges is “The more links you have the higher you will be ranked.” While part of this is very accurate, we must understand that the worng types of links can do more harm then good. You would do well to avoid participating in link farms (FFA, or free-for-all link lists that you can add your site to), the reason to stay away form this is because these have become recognized by the search engines, and by Google’s anti-spam algorithm specifically, as red flags for spam - and can often get your site banned from their index. And it makes sense - if you have thousands of non-relevant links pointing to your site, that does not say much about the legitimacy of your content. Major search engines have begun to aggressively penalize web sites that are deemed to be engaged in such linking strategies.
Do Reciprocal Links Still Work?
Well the bottom line is if they did not work this article would not have been written. But with that said it is a known fact that reciprocal links are NOT as effective as they used to be. This does not mean abandon ship as many other webmasters have done. This just means they do not play the same role as they used to. They do however have the long term effect and can still bring you a bunch of targeted traffic at no cost to you. The biggest claim on the net as far as link popularity and links are concerned is “one way links” work better then reciprocal links. Here is the difference between the two, if you link to another web site and the other web site links back to you, it’s a reciprocal link. If you link to another web site and the other web site doesn’t link back to your site, it’s a one way link. One way links obviously are harder to find and usually cost some money to have.
Conclusion
The moral of the story is this: reciprocal links although not as effective as they used to be are still effective enough to warrant the time and effort to create the relationship with other websites. One must be very picky about one’s site selection and keeping the content related to your site is a must. One way links are seen by search engines as more important then reciprocals but again you will most likely end up paying for these. Adapting to the times is no surprise when dealing with the web, so you must ask yourself “what is my competitor thinking in regards to link exchanges?” The answer is they are building them up related to their content. So by you not keeping up with the times you simply fall short in the long run. There are no short cuts in reciprocal or one way linking unless you have deep pockets to shell out money on expensive text links on high ranked sites. So the next best option is to dedicate the time and effort to your site. If it wasn’t this way the internet would be useless and we would never be able to find what we are looking for. Its just a fact of life and we must keep on keeping on in respects to linking.
The Importance of Reciprocal Linking brought to you by Nerd Lib Software Labs
Before search engines got smart, a site’s page ranking was based on keyword match-ups. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. Google decided to focus on a site’s “popularity” instead. The number of incoming links became the focus of PR criteria. The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content.
But again, webmasters got sneaky. With this trend, we began to see the evolution of “Link Farms” and “Free-for-All” (FFA) sites. These pages were essentially a gigantic collection of (often times) useless links. In most cases, the sites were not categorized or descriptive. They became a place for webmasters to dump their links in order to make their site appear more popular.
This strategy worked for some time, but soon search engines caught on. “Link Farms” and FFA sites served no purpose to web users. Since Google prides itself on catering to web users (and NOT developers), a solution had to be formed. “Link Farms” were cluttering up the web and making it more difficult for users to find valuable resources online.
Google soon began to rate the quality of the links that determined a site’s “link pop.” “Link Farms” and FFA sites became categorized as spam, and thus contributed no value to a site’s link popularity.
Today, submitting to a “Link Farm” or FFA site can be harmful to your website’s reputation. Google takes a strong stance against these kinds of link pages. At best, the “Link Farm” will drag down your ranking and make it harder for the valuable sites to work in your favor. At worst, your site will be BANNED altogether for using spam sites to attempt to generate traffic. This is a very real possibility.
“Link Farms” and FFA sites present very little value. Although it may sound tempting, users will not obtain quality or relevant links from the submission. Plus, who wants to see their link among “junk” websites for adult entertainment, dating sites, and casinos? Submitting to “Link Farms” doesn’t contribute to your credibility and is just not worth the risk.
Instead, spend your time submitting to credible directories and exchanging links with other relevant sites. The process can be time-consuming, but it is the only way to generate safe, site-specific traffic.
For an easier method to the tedious directory submission process, and to Submit your website to 300+ link directories fast and easy we recommend Directory Submitter.
10. Post comments in discussion groups and on message boards. Be sure to make useful, relevant statements based on topics being discussed. Comments that only contain a link will usually be deleted or banned. If you make valuable contributions, people will want to find out what else you have to say by visiting your site.
9. Give away awards to other sites that you find particularly outstanding. Provide a graphic with the award title and a link to your webpage.
8. Email other webmasters and simply ask for a link. Let them know why your website will benefit their readers, and provide a pre-coded html link for them to cut and paste to their page.
7. Never underestimate the power of blogs. Talk to bloggers about links and posts about your website. The blogging community is ever-growing, and blogmasters are always looking for cool new things to post.
6. Write a site review on your webpage and send the site’s webmaster a link. Who would pass up an opportunity to advertise a great testimonial?
5. If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication to the sites that offer you a free link.
4. Write free articles for an article directory (search “article directory” in Yahoo! or Google for submission options). This allows people to read your work and publish it for free. Make sure to include a Bio Box that includes a link to your site. Stipulate that the article may be reprinted for free as long as the Bio Box is included. This will instantaneously provide extra links to your page when people reprint your work.
3. Write to webmasters and compliment their site. Often, they will want to include your kind statements in a testimonial section, and a link to your site will give the quote credibility.
2. Start your own reciprocal linking campaign. Write to webmasters of quality, relevant sites that you want your readers to see. Choose wisely! Tell them why your site will benefit their readers, and show them how prominently their link will be displayed on your page. Make sure to include a pre-made html link to your site that can be easily cut and pasted.
1. Submit to as many directories as you can. Webmasters agree that directory submission is the BEST way to gain targeted traffic to your site. By listing your site in a directory, web users will view your page as a reliable resource tailored specifically to their search criteria. And a great way to quickly submit your website to hundreds of Link Directories is by using the Link Directory Submitter.
Business websites are a necessity in today’s society and the internet is only as good as its links. Without links, the internet simply would not be able to exist. To ensure a quality World Wide Web continues, you must provide links that your customers might be interested in. Linking to other sites helps tell the customers which products you use and trust. It also forms a bond of trust between you and other sites. Moreover, it can improve your own site by associating with other products that customers both know and trust and by giving you an increased level of visibility. There are two kinds of links you should include in your site. You should include a general links section for the benefit of your customers, and you should include a reciprocal links section to help you and other businesses as well as your customers.
There are several ways to decide which general links to include in your site. You might start by visiting competitor’s web sites. Check out their links section to understand what sites they provide links for. This might help you figure out what your customers are looking for. It might also provide you with a good base for a reciprocal linking system, which will be discussed in the next lesson.
Another way to decide what general links to include in your site is to consult with your customers. Internet-savvy customers will be able to tell you what they look for in a professional site and what they like and do not like about your links. This can help you control the quality of your links section. You could do this through a survey or by simply informally interviewing your clientele.
Be sure to provide general links that have a high page rank with internet search engines. This will increase your web traffic. You can do this by typing a key phrase in a search engine and look at the highest ranked pages that match your results.
General links are great, but reciprocal links are an essential part to the promotion of your website. You have a strong site that offers your quality product and you want people to know about your site. To make sure that you get the traffic you need, you must have other sites directed toward yours with links.
This process is fairly simply, but there are many ways to engage in reciprocal linking.
First, research the sites you might want to link to. You might start this process by making two lists. First, list the sites you think your customers might be interested in. For now, just write, you can consider narrowing your list down at a later time. Next, create a list of sites that would benefit your site. You can then compare the two lists and see what they have in common. Compile a list of common subjects, and list out three key words to fit with each subject.
After the research phase, it is time to go online. Find a Meta search engine and input all three words for each subject. Any site that comes back with all three keywords should be high on your priority list.
Once you’ve done that, it is time to start sifting through your results. Bookmark any sites that look promising.
When you’ve made your final choices, it is time to draft a letter to the webmaster of each site you’re considering. Get to the point quickly and sell your site to them. Do not follow up if your original letter was not responded to.
The final step in this process is to negotiate the link and location in terms of both sites. As soon as possible, get their link on your site and send them a note letting them now you have a live link to their site. Check their site frequently to ensure they are upholding their promise to you as well.
The entire process of choosing links and reciprocal links increases your visibility to customers. Not only will they be able to find you through the use of a search engine, they will now be able to find you through the use of other websites. This can mean nothing but good things for you and your website.
It is widely accepted that major search engines, such as Google, Yahoo! and MSN, place a very high importance on inbound links from authority websites.
The fastest way for a new niche website to get in all the major search engine indexes is to acquire links from ‘expert’ websites. Links from relevant authority websites can get your site in the Big Three indexes literally overnight.
Although, asking those sites for links is almost pointless, you can provide an article or participate in the site’s forum and embed a link to your website into your article byline or forum signature, that is a common practice. Be unique, have something worth saying.
But how to find authority websites for your niche?
Myriad Search Authority Finder is a relatively new meta search engine by Aaron Wall (SEO Book) designed primarily to help find authoritative websites for your keywords. Want to know which websites rank well for your niche key phrase? Myriad Search will show you, presenting search results with their relative rankings from Google, Yahoo, MSN and Ask.com.
The output of Authority Finder is in %. For a site to have 100% authority it would need to rank #1 in all four engines. You can then use these results to locate sites consistently rated as authorative across search engines, based on the keyword string being searched for.
Let’s jump right in and find out the most valuable websites for keyword phrase ‘dog training’ as an example of using the Myriad Search.
If you have the Virtual Real Estate Toolbar installed, simply enter ‘dog training’ into the toolbar’s search box. If you don’t have the VRE Toolbar installed, go to the Myriad website (.myriadsearch.com), enter the phrase into the search box and press Search.
Wait a moment while it scans the search engines, and now you have a list of ‘expert’ websites to work with. You can save the search results in a CSV (comma separated values) file.
Let’s analyze the Myriad results for ‘dog training’.
#1 is .uwsp.edu/psych/dog/dog.htm. This site is #1 in Google, #6 in Yahoo! and #3 in Ask.com. A valuable .edu website, that has links to commercial products. If you have a quality relevant product, you can try to acquire a link from them.
#2 is .dogpatch.org/obed. They are #7 in Google, #10 in Yahoo! and #1 in Ask.com. There are forums you can participate in. There are links to websites with dog training related articles.
#3 is .dogtrainingbasics.com - #2 in Yahoo! and #2 in MSN - you can submit your article in their Articles section.
#4 is .dogproblems.com - #3 in Google and #2 in Ask.com - has a forum; has links to other dog training products and websites.
#5 is .apdt.com - #8 in Google, #18 in Yahoo! and #6 in Ask.com - has an e-mail discussion list and news bulletins for members.
and so on…
As you can see, there is an opportunity to get one-way links from authority websites for your niche. And the Myriad Search Authority Finder is a great tool to identify those expert websites.
What is Link Pop?
Link popularity, sometimes referred to as “Link Pop,” plays a very important role in determining a website’s visibility among the top returned search results. Your site’s link pop will be determined by the quality, quantity, and relevance of the other websites that link to your page.
What is Page Rank?
“Page Rank,” sometimes abbreviated PR, was developed by Google’s founders Larry Page and Sergey Brin. Here is how Google describes the “Page Rank” system:
Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.”
Important, high-quality sites receive a higher Page Rank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don’t match your query. So, Google combines Page Rank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page’s content (and the content of the pages linking to it) to determine if it’s a good match for your query.
Page Rank is rated on a scale of PR-0 to PR-10. A site with a ranking of PR-10 is much higher than one rated PR-0. When a site has a high page ranking, there will be more opportunities for search engine users to locate and view the site. Thus, more traffic will be routed to that site because it is viewed by the web community as a valuable resource.
What Does This Mean For You?
In theory, the more “popular” a website is, the higher its PR will be. Here’s a quick recap on how to sustain strong “link pop” and Google PR:
To Improve Your “Link Pop”:
” Generate as many one-way, non-reciprocal links as possible. Make sure your link is listed by credible websites ONLY.
” Your “Link Pop” can be improved when the websites that link to yours have a higher Google PR than you do. This is considered a heavily weighted “vote” towards your site. However, do make sure to link to pages with various PR’s.
” Create reciprocal links with websites that are relevant to yours. If your website sells cat toys, link to a pet lover’s site, and cat-sitting service, etc.
It Doesn’t Matter If:
” You provide one-way links to other sites that are relevant to yours. As long as you don’t have too many uncategorized links, this will not hurt your site’s “Link Pop”; however, it does not directly contribute to improving it.
Tips to Avoid Diminishing Your Site’s PR:
” Do not submit your website to “Link Farms” or “Free-For-All” (FFA) directories. Google views these as spam sites and will thus lower your PR.
” Exchanging links with irrelevant websites can lower your PR. ONLY reciprocate links with similar credible sources. Just think: “Is this valuable to my readers?”
” Make sure to vary your links. A reciprocal-link campaign with no non-reciprocals tells Google your site isn’t worthy of one-way links.
The bottom line: A strong “Link Pop” and “Page Rank” equals more visitors to your website!
And a great way to increase your websites link popularity is to submit your website to free link directories.
Submit your website to 300+ link directory fast and easy with the Directory Submitter