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Archive for September, 2009

After you create a blog that is interesting, now it is time to start making money. The second step of getting visitors is the most important, if you plan on making money. The third step is choosing how you will make money from your blog. You should try to keep your blog on the same topic on all your post, being that you can have an unlimited number of blogs, you can have a blog for any and every topic you choose. Make sure to start a new blog if you are totally off the main subject of the blog that you are posting to.

Blogger and several other free blog companies make it very simple to have a brand new blog up and running in a matter of a few minutes. Try not to post an article about dogs on a blog about golf. Once you have an interesting blog on one particular topic, the best place to start making money is Google AdSense. Blogger has made it very simple to add AdSense ads to your blog.

The ads that show up on your blog will be targeted towards the topic of your blog, which means if you have a blog about dogs, the ads that show up on your blog will deal with pets. It’s like Google is paying you to advertise on your blog.

Another way to make money with your blog is with affiliate programs. Companies will pay you good money to advertise their products, and all you have to do is put a link or banner on your blog leading to that companies web site. Once a sale is made the company gives you a commission. That is the reason you should pick one topic for your blog. If you want to have a blog about your life, by all means do it, but have other blogs about specific topics if you want to make money.

Once you find a topic that interest you, look for affiliate programs for that particular topic. With the dog blog example, there are several dog training products that you can have links and banners to on a dog blog that will make good money. ClickBank is the top company when it comes to affiliate products, they have over 10,000 products to choose from. Browse their products to see which ones you would like to promote. Obviously you want to pick something that fits the topic of your blog, but don’t limit yourself to just one, you can change a product you are promoting with a few clicks.

The internet is the essence of marketing, by that I mean, every word in an ad matters, every color, where the ad is located on your blog, whether is is blinking or not, and the color of the text. It might not seem like all of those things matter, but the fact is, everything that you decide matters. The good thing is you can experiment with how your blog looks as much as you want. There are several e-books written on how you should place and where you should place them, in the beginning, just go with the basic blog set-up until you get the hang of things.



Did you ever ask yourself, why do you blog, or why do you have to? Nowadays on Internet there are more than 70 millions blogs, and it is interesting what purposes do they pursue?

Until recently, to make money online was not easy for usual people like we. 4-5 years ago it was difficult to earn something on the Net until WEB 2.0 era had came. The only way which could help us in that time was website creating, it’s promotion, and selling of advertising places.

Today everything changed. Blog fever amplifies day by day, and everyone, who heard something about blogs, wants to have it. So, why? Lets try to make some supervisions.

1. Glory. The vanity was, is and will be always. Whether is necessary to be surprised that people wish to be famous? Look at how many amazing people did you know since you have enjoyed blogging. Seth Godin, Steve Pavlina, Darren Rowse… Did you ever know them if not blogs?

2. Self-expression. Many people are blogging because it gives them some charge of energy. I created this blog because I just want to share of my thoughts… Why not? And there are guys, who are the professionals in different spheres, but they don’t have another opportunities of expression. Internet is the best instrument for people like we.

Internet is not developed even on a half and I do not exclude such opportunity, that people will become famous all over again online and only after, in real life. Blogging is what such people need.

3. Job. For many, blogging is a real time job. Companies are hire people to write about their new products and its announcement. Like I wrote in my post Occupation Bloggger, the middle salary of such blogger in US is equal $2,5-3 thousands per month.

4. Sale of own products. Through Internet, we can start selling our products worldwide from the minutes after beginning. Especially if we have an electronic product like eBook or useful software, Internet is the best that we can use. And people use it. Blog helps to realize these purposes.

5. Sale of affiliate products. Recently, are appeared the new techniques, which help anyone to sell affiliate products with help of blog. Check this out.

6. To Help Another. Yes, yes, yes… And why not? I found many blogs of family doctors, radio engineering and even workers of the zoo which are writing about what should we do in different situations.

7. Money Making Online. And eventually people are blogging for the sake of money. Look at Jonh Chow, if to be honest, I’m not against that my blog brings me $18,000. But while I have no such purposes. And John is not alone. For many people blog is a big business. I read somethere, that Engadget make more than $100,000 per month. Youare probably agree with me, that these people don’t have any financial problems. :)

Everyone of us have different views, but the are all the same, because blogging join us. Let’s create blogs, promote them and enjoy this process, because it gives us a big opportunities in our lifes.

From Artem Belinskiy. .earnexperience.com



We all start out the same. Some have budgets, some don’t. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things:

* - A huge learning curve

* - Endless nights working

* - Trial & Error

* - Learning the ropes

Compared to older more established sites out there, a brand new site without a network of well established web sites to back it up will need to depend on good quality links pointing to it. This will commence the search engine ranking strategy.

See most “grand father” sites out there have already gone through the trials and tribulations of getting recognized. Since this is true, they don’t always have to depend on the “Title” of the link pointing to their site, nor do they have to depend on the “Title” tag within their site.

Now here’s the [kicker]. Let’s say Joe has been doing this for 2 years now, 9 times out of 10, if Joes web site is still promoting content about “Web Marketing”, he probably doesn’t have to add “Web Marketing” to his main title anymore. He can now add it further down within another link on his site.

So the moral is???

If your site is new, you’ll need to depend on the “Titles” of many things to get your rankings up for something specific. If you’re site is more mature and has been established, you can work on other search terms you’ve been longing to get for your site.

Just keep plugging away and try to keep your “titles” the same for new sites and mix it up for older sites!

I hope you enjoyed the article!

Read more of Martins articles online here:

.smartads.info/newsletter



It is great that the phrase blog floats around the net day in and day out, but what if you have no idea what a blog really is? Is this going to be helpful to your web site? No, not really. Here we will offer the skinny on the phrase blog, and you can decide for yourself if it may or may not be useful in your web pages. This way you will not be wasting your time on something you may not need, and the energy can be put to something you find more useful for yourself.

The term blog refers to weblog and it is in every fashion not a commercial or professional site. It is more of the personal nature, for comment or web site material. Generally the most recent information on a blog is kept at the top of the page, as blog’s are dated log formats. Often they will have commentary of other sites or links directing you to them. Many times the site is dictated by group links and the log is updated frequently. The opinion is this is the very first weblog was back in 1993 it was the Mosaic. This was generally a compiling of links that where kind of disregarded. It took until 1998 for they’re to be a mere handful of these so called blog’s in existence. The blogger all knew each other and were swapping the links between each other.

By the year 1999 this term blog was starting to pick up pace, and as a result became a phenomenon. Once it became free to the public, it really took off and was a pastime that was enjoyed by many. Web logs were hand coded by developers on the web before the software became available. The use of html was the main coding for this program, and the web designers at the time were pretty much the only ones that knew it. Now that this new software is available to the general public, anyone is capable of making a blog. The moment blogger was released in 1999 it became a huge success with the public. Now people are not restricted on what kind of weblog they make, fast-forward to the year 2000 and people are making as many as 300-350 new blogs daily. There is actually a directory for all these blogs, and it contains as many as 5,500 entries. This is now a craze with over 750,000 blog users; this was not merely a passing trend obviously.

There are multiple tools these days for the people that are truly interested in blogging, this software can be found online and has become extremely popular. Check out the craze for yourself, and see what you think of it you may just enjoy it yourself.

*****



Many coaches put up web sites with the hope of getting clients from the Web. What usually happens is they get nothing.

Here’s the reason.

A web site isn’t an ad. No one “peruses” web sites in some “web site newspaper.” In fact, no one will go to your site unless you specifically invite them. A web site actually needs advertising.

You need to build traffic to your site.

There are a lot of great ways to do this and one terrific way is with backlinks.

What is a backlink?

A backlink is a link FROM another site TO your site.

For example, if you are a member of Coachville, and someone is looking for a coach, then it is possible that this person sees your listing in the “Find a Coach” section and clicks a link to your web site.

This is a backlink from Coachville to your site.

Backlinks are also referred to as “in-bound links” and sometimes can be called “reciprocal links.”

Many of the links that coaches have on their web site are designed to take visitors from the coach’s web site to other web sites. These are usually located in a link section or a resources section. These are also called “forward links” or “outbound links.”

The important thing to note is that a backlinks bring visitors TO your site. Once visitors come to your web site, you can turn them into clients, product sales, newsletter subscribers, commissions and more.

So why are backlinks totally awesome?

Firstly, the obvious, is direct traffic to your site. This traffic can be cashed in for clients or sales.

Secondly, when done right, “backlinking” can sky-rocket your search engine rankings and thus result in even more traffic.

How?

From the eyes of search engines, your “site’s worth” increases when the number of backlinks increases. Each backlink raises the popularity of your web site.

It’s like being the popular kid in school. The more kids who know you, the more popular you are.

What does this lead to?

When people put the phrase “life coach” into a search engine, for the most part, the sites with higher popularity will come up first.

Thirdly, backlinks can create consistent traffic.

Sending out newsletters and giving talks often bring you immediate “bursts” of traffic.

Bursts of traffic are great, but require you to make those additional efforts in order to continue to get that traffic.

Backlinking builds a steady, consistent, and predictable stream of traffic that keeps coming without additional work. You can confidently expect the same number of visitors each month.

Fourthly is the snowball-effect.

Creative backlinking strategies can create a situation where your web site is attracting backlinks without you doing any work at all. It’s like a snowball going down-hill that continues to grow.



Blogging and SEO - A perfect Small Business Internet Marketer Match

It has become pretty obvious that blogs have been become an important part of marketing for almost any type of online business. They are unmatched resources when it comes to connecting with customers and potential customers.

But, there is an additional benefit that shouldn’t be over-looked: there impact on your Search Engine Optimization efforts. Blogging can greatly enhance any websites natural search results through regular postings, and natural keyword placement. There in fact is no stronger way to market ones website for free than by blogging with natural keywords.

Similar to article marketing, posting daily blogs with the keywords of your business included can have remarkable effects on the ranking of your site in any given search engine, and thus net you more traffic. One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or keyword phrases that may be searched for less often, but that have less competition. This means you may be able to rank much higher for these keyword. An example: The keyword term “baseball” is certainly searched for often, but there are millions of websites optimized around this keyword. However a keyword phrase like “Atlanta Braves pitcher John Smoltz news” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains exactly what the visitor is looking for.

Getting picked up in search engines can lead to increase volumes of traffic heading to your site every day. There are top keyword placers that use blogs to retain huge amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. The amazing thing about blogs is they are often picked up by the search engines almost as quickly as one posts to it, which makes it an even more powerful tool for SEO purposes. Our experience has been that blogs that take advantage of Google’s Blogger or Wordpress are quickly indexed.

Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google rank sites with a quality score, the more unique, user provided content, the higher it appears the quality score becomes. If a website is just a sales page, and a few pictures, the quality score will most likely be low. But if a site has a blog on it, with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche, or keyword terms.

If you haven’t considered a blog for the pure marketing aspect of it, it’s probably time you considered it from the SEO perspective. You’ve got nothing to loss but website visitors.



Being the owner of an online business is one of the best feelings I know.

The startup costs are very small in comparison to starting a “dirt world” business. Before the Internet, setting up in business was a high risk activity. You could invest thousands in an idea that you really believe in only to find and nobody else believes in it. I’m sure you’ve heard the statistics : ninety five percent of new startups fail. Not a great figure, it has to be said.

I’m not saying that starting an Internet business is likely to succeed any more than a regular business but the risks involved are much smaller. You could start up fifty online businesses for the amount of money you may have invested in a real world business. That is quite a powerful fact. On the Internet you have room to fail. You just have to pick yourself up and try something else.

Another reason setting up an Internet business is a smart decision these days, is the fact that more and more people are parting with their cash online every single day. No, I’m not talking about credit card fraud, I’m talking about consumers starting to prefer the online experience to traipsing around a shopping center arguing with their partner! Or is that just me?

Many people are starting to trust online transactions and this can only continue. As a matter of fact, buying products online is a much safer activity than handing over your credit card in your favorite restaurant. So you trust that guy behind the counter do you? This increase in online transactions is good news for you if you’re looking to start an online business.

In 2005, for the first time, the Internet advertising spend overtook traditional media advertising. This is a hugely significant fact. Comparatively, companies spent more advertising online than they did placing adverts in print media, television and radio. This means that companies are beginning to see the power of the Internet and what it can do for their business.

Furthermore, a fantastic benefit to doing business online is the fact that in most cases, selling instantly deliverable products on the Internet such as ebooks and software provides a passive income for years to come. You set the business up once and it pays you over and over again. Does that beat working the 9-5 for forty years? ummmm … you bet it does.

Of course you do need to maintain your business, or businesses but compared to an offline business this pales into insignificance. You can easily maintain ten, twenty or even fifty online businesses every day. I should know, I have done so.

Something else to think about is that many investment companies are now looking online and they are buying web properties in ever increasing numbers. For them it’s a no brainer. If you can demonstrate that you are putting a certain amount of money in and realizing a certain return then you have a quantifiable business. Businesses which can prove they are in profit are selling for big money online at the moment.

This is only set to continue. Recently I saw one website sell for upwards of forty grand. This website has only been online for six months but the owner knew enough to be able to instantly create a profitable business. Forty thousand dollars! For you, maybe this is a lot of money but to an investment firm this is nothing. Especially if the business can create a thousand percent profit which many online businesses can easily do.

It’s an investment firm’s dream come true. Why should they have to rely on uncertain and downright dodgy investments when they can buy web properties which are almost guaranteed to turn a profit. In the years to come you will see many valuable web properties being bought and sold online. Now is the time to build your business.

In 2005 one guy sold four web sites for over five million dollars. He had owned these web sites for just over one year. He had been able to show a consistent profit over the twelve months and so had created a very valuable web property. Five million dollars may sound like a lot but these websites will have the potential to make way more than that over time. By the way, these were one or two page web sites.

You can easily create businesses for around one hundred dollars. You will have to invest another couple of hundred in advertising but if you do it right you could be turning a profit inside thirty days. Keep records for three to six months and sell your business for a massive profit. The best bit is, once you have sold your business you can do it all over again. You can even do it in the same niche if you like!

So now there is no doubt left in your mind that setting up an online business is what you want to do .. how do you do it? This is where the fun begins! There’s so much information out there that you will almost certainly suffer from information overload at some point. We’ve all been there.

However, most of this info is filler and misinformation. There are only three or four genuine tactics which you need to know about in order to profit handsomely online. To get more info on these strategies please see the resource box at the end of this article. Now go forth and profit!



Establishing a profitable E-commerce site is a tough job nowadays. Thousands of companies are struggling against each other to get more and more profit out of the internet. You should use each and every scheme and method you can find to augment your sales.

Most of us are into doing online business to make money and not to lose it. Would never waste our time and effort just beating about the bush. Most of us do not have the patience to wait forever to see profits. While there are a few who takes things lightly, there are always hundreds of others who would accept nothing less than profit everyday.

It is a known fact that any business depends on customers. In the internet, the potential customers come in form of traffic. Traffic represents all the people who visits your website and sees what you have to offer. The more the people seeing your products, the more is the chance of selling them.

None would put up an E-commerce site that runs in loss. We have to regain our initial investment. With a consistent flow of traffic, we at least have a chance of doing that. Monetizing your traffic increases your chance of making your business a success greatly.

The best method to earn profit out of traffic on the internet is to use advertising. There are hundreds of thousands of people out there on the internet looking for something or the other. Many of them might be looking for something which your company has to offer. You can use the power of advertising to tap that potential and earn great profit.

The yore days of internet when it was deemed useless for finding information that you want is gone. Now, internet has proved itself to be a very reliable source of information as well as products. It has shrunken the whole world into a global village. It has broken all geographic barriers and has united the world. No matter where you live, you can always have the internet and do business with the other side of the globe.

Generating traffic is not an easy task. You have to work on a large number of ideas and take the help of a large number of services to generate a good amount of traffic. But if you are willing to sacrifice the time and energy needed to do this, you could end up opening a large number of possibilities.

So, getting to the root of it, the more traffic you have flowing into your site, the more is your chances of getting good profit. Generally speaking, traffic is directly proportional to profit. And to generate traffic, you should take advertising to your benefit. With some research and use of advertising schemes, you could end up in huge profits.

Having traffic means having potential customers. They can buy products from you and result in your profit. Else, they could also be redirected to sponsored links that are willing to pay you in exchange of traffic that you send to them. This system is often called the “pay-per-click” scheme. With every click a visitor of your site makes on an advertised link you will be paid. Thus, the more traffic that you have, the more is the chance that they would click on an advertised link, thus increasing your profit.

Affiliate Programs

Another very good and proven method of monetizing your traffic is by using affiliate programs. In these programs, you can link up with big sites and online companies and monetize your traffic by having a fraction of sales generated by traffic sent from your site.

One of the other benefits is that traffic from your site may go to another site that could offer a product that you do not carry. Most programs keep track of and make records of transactions that were made possible because of site linkage and on the basis, pay you. Thus, affiliate programs give you the benefit of monetizing your traffic without the actual need of carrying or promoting a certain product.

These are some of the many ways and methods to monetize your traffic. All it takes is a bit of hard work and the desire to successfully launch a profit-earning site. The best that can happen is that you would augment your profit and the worst that could happen is that you might lose a little time and perhaps a little money. But, it happens rarely that someone can’t make any profit out of proper work and planning. Thus, monetizing your traffic is something worth trying.



QUESTION:

Should I build and maintain my business Web site myself or pay someone else to do the work for me? — Wesley L.

ANSWER:

When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor’s teenage son. If my assumption is correct, then read on. If not, go ahead and flip over to the comics section. You will get no good out of the advice I’m about to give, so you might as well consult Dilbert for your hot business tips.

Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don’t know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.

Remember this: every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.

If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.

Case in point: I once had a very wealthy dentist ask if I could teach him how to maintain his Web site so he wouldn’t have to pay me to do it. Now my teeth had helped put this guy’s kids through college, but that didn’t seem to matter. At that moment he was more concerned about having to pay for changes to his Web site than my personal oral hygiene. Sure, I said, I’ll be glad to teach you how to update your Web site, just as soon as you teach me how to clean my own teeth so I don’t have to pay you to do it. He got the point. And he charged me enough for the cleaning to keep his site updated for months. Smart man.

Many business owners think they can’t afford a professionally designed Web site and that simply is not true. While the old adage, “you get what you pay for” is never more true than when applied to Web site design, having a professional web designer do the work for you is money well spent. A well-designed Web site can bring you a many-fold return on your investment. You can’t say that about too many other collaterals.

While it is best to leave Web site design and maintenance to the experts, it is up to you (or someone considered a subject matter expert within your company) to provide the designer with the content (text and photographs) that best conveys your company’s message to your customers. A Web site, no matter how well designed, is meaningless if it lacks the content required to interest customers in the products you sell or services you provide.

Here’s are a few questions that, once answered, will help ensure that your Web site’s message is as appealing as its design. Go over these points with the designer before the design process begins as the answers will help determine the direction your Web site’s design should take.

What Is The Purpose Of Your Web Site?

Most business Web sites have two purposes: (1) to educate the consumer and, (2) to sell them products or services. If you sell shoes, for example, the purpose of your Web site is to educate potential customers on the quality and durability of your shoes and as a result, to sell them shoes. If you paint houses the purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your Web site you will give the designer the information required to create a Web site that best conveys that purpose to your target audience.

Who Is My Target Audience?

Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.

Put yourself in their shoes (or in front of their computers). Imagine your Web site through their eyes. If you were visiting a Web site such as yours what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your Web site designed to fulfill their needs and surpass their expectations.

What Content Should My Web Site Feature?

Your Web site content should be driven by the nature of your business. If you’re a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine the purpose of your site, then develop the content to serve that purpose.

What’s My Competition Doing?

The last question you should ask is one of the most important: What is your competition doing on the Web? Do a Google search for similar businesses and click around their Web sites. How are their Web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and as a result, selling products? What do you like about their Web sites? What don’t you like? Make note of the things you like and the things you hate, then share your findings with your site designer.

Remember, you’re not stealing trade secrets here.

You’re just borrowing ideas.



Probably SE engineers and CEO’s are asking themselves the same question.

Directory frenzy begun when Google announced his PR mechanism, slower in the beginning but extremely accelerated lately.

Keeping the same trend it’s very accurate to say than in 6 months, with continuously improved automated tools for submitting, the quantity of links to be considered by crawlers will grow, artificially, extremely.

And the content itself will be almost the same while the services provided by directories to visitors (others than submitting webmasters) are practically null.

There is one axiom, one question and one estimation :

The axiom :

Search engines will degrade and penalize some but not all directories.

The question :

Will this happen on automated algorithmic bases or a human rating will be involved ?

This question is linked to the definition of “bad neighborhood” and “link farm”. The algorithm will decide that a directory has over a certain % links to “bad sites” and penalize it ?

Let’s take a look at DMOZ : based on this algorithm Google will need to penalize DMOZ because is crowded with dead links and forbidden content (due to corrupt editors).

So we may think that a “kind” of human rating will be added in the equation. Because it’s obvious that an “AI” can’t judge the value of content, especially related to the usefulness towards live people.

The estimation

In my opinion all automated directories will be penalized. If the submission isn’t human rated or approved than the directory will be blacklisted.

Also all the directories based on the same principles : approving links without providing any content/human intervention, will be penalized.

The “paid” directories, which contains a handful a “selected” links, will not be penalized but their usefulness as real traffic are questionable and , probably, the PR benefits will be degraded a little.

The “big” directories, counted on the fingers of a hand, will stay with the same weight. Nothing new here :D big guys are always friends.