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My fellow writers at the Absolute Writers Forum (known lovingly as the AW Water Cooler or just Cooler) are the reason for these next series of articles so I wish to thank them.

In the next few series of articles, I will try and deal with some of the very basic technical jargon and skills that one needs when facing this daunting world of web-site creation, blogging and getting listed and noticed by the Search Engines. Some of this I take from things I posted at AW and others from my own articles on Web Creation and still others from my own blog, Cobwebs Of The Mind.

Let us start with the few important factors that are required today on the web. There are quadrillions of articles on this, most very poorly written, but the message is always the same.

On the web today, “content is king”. But that is not all their is to that rule. Let us change it a bit to fit the reality of the web, search engines, and the sophisticated algorithms being deployed by the search engine trinity of: Google, Yahoo & MSN.

“Content is King, but Original Content is the King of Kings.”

Okay - that is the first cardinal rule you MUST understand about the web today. Now what does this mean?

There are essentially three factors in this equation:

1. You must have content - words, phrases, information - on your web site.

2. You should have “original” content on your web site. This is content which either you have created or have gotten permission to reproduce on your web site. It should be “original”. Copying content from a web site, and putting it in your blog, where that content has been reproduced in thousands of other web-sites, is not going to help your Google ranking (and you may even be penalized for it.) This does NOT mean that everything, every single phrase and post and article you put up on the web has to be original and not repeated elsewhere. What it does mean though, is that the majority of your web site or blog should be just that - YOURS.

3. Your content should constantly grow. You should be adding to it on a daily or bi-daily basis. Stagnant blogs and web sites are noticed for being stagnant - dead. They drop so fast in Search Engine (search engine) rankings you have no clue! Web sites demand nurturing and work. They do NOT run on auto mode. (Just look at how much time you spend with your blog!)

Now as to why and how.

Search Engines look for content. They have developed very sophisticated algorithms to check content. To see if this content is original, or they are coming across the millionth time they have seen the same thing. This is all mathematical btw. And this is NOT the only thing they look that. (We will get to those other things in our next posts). However, Content is critical. Lets give two examples.

1. Ever notice how fast some popular Forums get indexed in the Search Engines. This is due to the fact that they have an incredible amount of page hits, and that they exist for POSTS. Posts on forums are ORIGINAL for the most part. So engines look for the Content, forums have this, they list them, they see original content - the forum moves up the list, and thus more people find the forum in the search, more people hit the forum pages, more “hits” and “eyeballs” are registered back on the Search Engine servers, and the forum keeps on moving up. The more hits - by mathematics - the more posts. The more posts the more original content. The more original content the better the listing. The better the listing - the more people find the forum. Getting the picture? A never-ending circle of success.

2. For those of you in doubt as to whether Search Engines can “read” content just take a look at Adsense and Adwords. When you go to a site with them, adverts are fed out based upon the: 1: Content of the page you are on, and 2) Your IP address to determine which country and language you speak. Since I am in Israel, I am never surprised if I hit a site say that is discussing a topic and has adsense, and though this site is totally in English and geared to people in New York City, some of the adsense adverts are in Hebrew based upon the content of the page I am on. The algorithm finds key words (more on those later) and feeds out the adverts.

So our first lesson on Search Engines and ranking and all that good stuff is about Content. Remember the rule.

“Content is King, but Original Content is the King of Kings.”

When you do call your prospects or talk to them to follow up on an offer, please do not start your conversation with “How are you”. Not only does it kill the conversation instantly, it also opens you to a lot of responses that you either are not ready for or that you don’t want to hear it.

For one thing, when you do ask this opening phrase, be sure that you can actually bear to hear your target client’s answer. Be prepared to care &ndash a lot, if your prospect says that he or she is sick and is not feeling fine, or get a never ending political rant of how Obama is better than Hillary.

Secondly, with a call-killer like your “how are you”, it surely makes you lose control of the call and gets you off track. You must remember that the main purpose why you talked to the person in the first place is to pitch your business. But how can you do that if your client is already lecturing you of the hazards of getting married with someone who nags all day and all night.

Another reason why you shouldn’t open your conversation with “how are you”, the moment you utter the phrase, your prospective client is already on to you. And before you could even say your first word of your sales pitch they would have already turned you down flat.

Even with your ads printed by a commercial color printing company, you should also avoid words and phrases considered as “call-killers” so you can effectively give your piece without your prospective customers throwing you out even before they can read your whole story.

Having call-killer phrases in your ads not only give your potential clients the tip off that you’re going to start a sales pitch, you also give them the opportunity to reject you outright. And when they do, you’ll have a heck of a time trying to keep them interested in what you have to say.

You probably think that it’s the polite thing to say when talking to somebody. Then again, there are other ways to start your ads. Introducing yourself and going directly to why you’re there in the first place can be more effective and it gives you the power to take control of the connection.

It’s all about taking control of the moment. When you are in control you are more likely to provide the most effective ad and copy that your target audience can appreciate. Don’t risk blowing your opportunity of being able to convince your prospective clients of your business’ worth. Avoiding call-killer phrases can lessen, if not totally eliminate your chances of getting your target clients interested, and eventually making a sale for your business.

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Since the SuperBowl is the last game of the season you have an advantage that you do not have during the beginning of the season.

With 2 weeks to go till the SuperBowl we know that the Indianapolis Colts and the Chicago Bears will be the ones representing their divisions in the biggest game of the year.

Many people like to bet on sports to make them more exciting, and the SuperBowl is no exception. It is common for many offices to have a SuperBowl Pool, and it is very common for friends to bet on the outcome of the game with each other, it just increases the fun of watching the game, but how do you know who to bet your money on?

There is no guaranteed way to know who will win without cheating, but comparing the states can help in making an informed decision.

There are many things to take into account:

Some teams have a great passing game; some teams are strongest on the run, so you have to look at whom are they playing and what is there defense best against. If you have a team that has a great running back, and the defense is weak against the run then that is a definite advantage to the team that likes to run the football.

The location of the game is also important the SuperBowl is always played in a Domed stadium so the weather is not usually a major factor in the SuperBowl but, if the stadium has Astroturf as apposed to real grass then that can effect a team, lets say one team has turf in their home stadium and he other team has grass, then this can be an advantage to the team who has turf.

The physical and mental state of the players must also be taken into account before placing a bet on the SuperBowl or any sporting event. Come the playoffs many teams have players on the injured list, but many players will try to come back for the playoffs to help their team, but often this backfires because they may not be playing at 100% and can re-injure themselves so that they are playing hurt during the big game. This means they will not be playing at their best, and this gives an advantage to the opposite team.

The mental state of the players can affect a players even more then an injury can. If a player is playing hurt he still has his head in the game, but a player with marriage or financial problems is not concentrating on the game, they may be thinking of their own problems. This can cause a player to drop balls or make stupid mistakes.

After researching all these issues you will start to form a picture in your head of who is the better team going into the SuperBowl, and this will allow you to make an educated guess as to who will win. Remember this guide will only help improve your odds of winning they are not a guarantee that you will pick all the winners.

There are many factors that make blogs much better than normal WebPages including the speed at which blogs are indexed, ability to submit to blog directories & normal directories, pings and track backs. All these little things can help drive more traffic to blogs. Here are 15 popular techniques you can use:

1.) Create at least four keyword posts per day. Most of the top blogs such as Boing Boing, Daily Kos, and Instapundit (with literally tens of thousands of visitors per day) publish an average of 30 small 100-150 word posts per day according to “Secrets of the A-list Bloggers: Lots of Short Posts” by TNL.net

2.) Submit to My Yahoo! When you submit your own RSS to My Yahoo it is indexed by Yahoo.

3.) Submit to Google’s Reader. When you submit your own blog RSS to Google’s Reader the Google Blog Search will index your site.

4.) Add a relevant link directory to your blog and trade links like a demon possessed! Although it may take more time than simply submitting to a search engine one time, this method is perhaps the best way to drive traffic to your site. Use software such as Zeus to speed up the link trading process.

5.) Use ping sites like ping-o-matic. Ping your site every time you add a new post.

6.) Submit your blog to traditional search engines such as AltaVista, and MSN.

7.) Submit your blog to traditional directories such as DMOZ. Directories (particularly DMOZ) increase relevance with Google. DMOZ is very picky, but what do you have to lose by trying?

8.) Submit to as many RSS Directories and Search Engines as possible. This is a simple but repetitive process that can be done with software such as RSS SUBMIT.

9.) Comment on other blogs. Do not just leave short, lazy comments like “I agree.” Leave well thought out replies that will force readers to wonder “who wrote this?”

10.) Use track backs. If there is a blog that you refer to or quote and it is highly relevant to your subject, leave a track back. It increases your link popularity and may even score a few interested readers from the linked site.

11.) Go offline. Use newspaper ads, public bulletin boards, business cards, even stickers to let as many people as possible know your blog exists.

12.) Ad a link to your blog in your e-mail signature block.

13.) Use Groups (Usenet). Find a relevant group on Google groups, Yahoo groups, MSN groups or any of the thousands of other FREE group services and find like minded people and talk with them. Make sure your use your blog URL like it is your name.

14.) Use Forums. Forums are one of the best places to go for advice. Go to forums and find problems to solve. Make sure you leave your blog name, but be tactful about it; some forums get annoyed with those who selfishly drop a few links to their own site and leave.

15.) Tag your website. Tagging is a new idea that has erupted across the web. Sites like Del.icio.us, Technorati and many others have a social feature that allows you to place your article under keywords or “tags” that everyone interested in that tag can see.

Although these are some of the most popular ways to drive traffic to your blog, do not limit your self to tips and lists. Use your imagination and you will come up with thousands of ways to drive traffic to your blog!

People are always wanting to attract more visitors to their website. We all would like to see more traffic, however what are the best ways to promote a website, which does not cost an arm and a leg?

1. Pay per click advertising.

Pay per click advertising is becoming more and more popular with programs such as Google adwords reporting bigger profits on a regular basis. This is a way of getting your website on the first or second pages by you paying an advertising fee. You set the amount you are happy to pay per click and when somebody clicks on your ad, you have an extra visitor, however at a cost to you. It is important to remember not to spend more on the pay per click advertising than what you are likely to earn etc.

2. Writing articles.

Writing articles such as this one is a good way of promoting your website. Article websites such as .ezinearticles.com and .goarticles.com allow you to submit your articles for free. Other webmasters are able to use your articles on their website which gives you an extra backward link as you are able to add you website address at the bottom of the article. People who are reading the article on the article websites are also potential visitors.

3. Obtaining backward links.

If you are looking to increase your search engine position it is a good idea to try to increase the amount of backward links you have. This is not as easy as it seems as people are not always happy to add a link on their site to your homepage. It is worth making a few phone calls or sending a few e-mails and asking the question, if the person would like to exchange links. It is of more value to have a link from a website in the same type trade of your own.

4. Always include your domain address in advertising.

Wherever you advertise it is important to include your website domain address, and also at the bottom of any e-mails you send.

Using a website to make money online has become one of the most popular ways nowadays. There are several ways you can make money with website:

a) Sell your own products and services.

b) Sell other people’s stuff (affiliate program).

c) Place Google ads on your website and earn whenever someone clicks a Google ad.

The first and second ways take a lot of time and require experience and knowledge of Internet marketing. The third option is much easier and quicker to make money online. To place Google ads on your website you need to first join Google AdSense program. You don’t need a professional look or fantastic site to sign up with Google AdSense program. A clean and simple site will be good enough.

The content of your website can be any topic as long as it does not violate Google policies. You can read more about Google policies at https:.google.com/adsense/policies. You can write a topic or subject that is related to your experience, area of expertise, interest or background. If you are an expert at something you can make your content valuable and useful to others by providing advice and educational resources. If your interest and hobby are sport cars, you may introduce the latest models of sport cars and discuss some of the best tools for building the sports cars.

If you have no idea of what topic to write or have no interest at all in writing something, you still can own a money making AdSense site. Your solution is create a website solely to publish articles written by different authors. Just choose one topic or more and put several relevant articles for each topic and place your Google ads on each article page.

Build an AdSense site with minimum cost

Hiring a professional to build a site is expensive. Finding a freelancer to create a website will be much cheaper. However employing a freelancer is still not the most effective way to minimize your cost. The best way to minimize cost is use free website builder to create website. There are several free website builders allow users to build website without experience and technical knowledge. You can find these easy site builders by performing a search from the major search engines like Google and Yahoo. With site builder you can have a website or more absolutely free. You only pay for the domain name and website hosting.

Once you get your website launched. You’ll need to figure out how to drive visitors to your website. Your website will not generate income if no one visits your site. There are several ways to get targeted visitors/traffic to your site fast.

Pay-per-click (PPC) programs

Pay-per-click (PPC) programs allow you to bid for top-ranking positions on the keywords you have selected. When a visitor searches the keyword(s) you bid on and then click through to your site, you pay the amount you bid. The two most popular PPC programs are Google Adwords and Yahoo Search Marketing. However it is costly to advertise on this two PPC search engines and probably you will face the problem of your AdSense earning can’t cover the advertising cost. Fortunately, there are other alternatives such as Bidvertiser.com, Adbrite.com, Findology.com and so on. I recommend you advertise with Bidvertiser.com and Adbrite.com at the beginning as they are much cheaper to advertise with compare to Google Adwords and Yahoo Search Marketing. Bidvertiser.com and Adbrite.com are not search engine. When you sign up to advertise with them, they will distribute your contextual ads to the categories and websites within their network of your choice. You have no doubt will advertise on those categories and high traffic sites related to you website. You should also consider select those unrelated categories as well because these categories could send you targeted visitors and increase your AdSense revenue. Don’t set your bid too high. Just anyway from 6 cents to 9 cents should be good enough to drive hundreds of targeted visitors to your site within few days. As long as the daily AdSense earning greater than the daily advertising cost, you can continue your ad campaigns.

RSS advertising

RSS advertising is a free away to gain more exposure for your website. By creating an RSS file and submitting it to those RSS directories and search engines, the links to the content in your website will appear in front of those who read information using RSS readers or news aggregators and as a result driving targeted visitors to your website. Need more explanations? You can go to Google and enter the search term ‘make an RSS feed’. You will find detailed explanations of RSS and step-by step instructions on how to create an RSS file to increase your website traffic. Be patient, it will take you several days to learn and understand RSS. Some RSS sites also show an easy option to make RSS file without knowledge of HTML code by using free software tools.

Give away free content

Another free way to increase your website traffic is write articles and submit them to free content websites. Your articles can drive thousands of visitors to your site within weeks if your content is impressive.

There are other effective ways to increase traffic for your website. You can find a ton of free information and resources about website marketing and promotion from search engines. The more traffic you can drive to your website the higher your AdSense earning will be.

Whether you are starting a new business or operating on a budget, you cannot go wrong with free web promotion. The truth is that not everyone has an expense account to justify an aggressive advertising campaign. Many businesses, especially web-based, outline marketing as their largest expense. However, free web promotion has changed the way that everyone looks at advertising.

The best way to gain free web promotion is through the use of press releases, which highlight upcoming news, events and headlines regarding your company. In order to write an effective press release, your business must be involved in something noteworthy. Whether it be a contest, a grand opening, a special sale or other event, a press release is the perfect way to advertise your business happenings for free. There are a number of press release submission websites, which allow business owners to submit their news for free. In addition, submitting your press release to newspaper and magazine editors may increase your chances of being published both online and in print. Before sending a press release, which should be no more than one page in length, make sure that your name, mailing address and telephone number is included at the top of the page. Many editors require that contact information be present before they will even consider publishing a press release. The reasoning behind this is to confirm the identity of the person submitting the news.

Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter.

One of the best avenues for web promotion is through article marketing. While many website owners are still somewhat unfamiliar with this approach, others are cashing in on a surge of traffic generated from properly marketing their articles. The key to successful web promotion via article marketing is to write an informative article that everyone will want to read. At the bottom of the article, include a brief paragraph featuring your name, the name of your business and a website address. The next step is to submit your article to as many article directories as possible. The more exposure, the better. As other webmasters log on to article directories in search of content for their website, they may select your article to be featured on their site. The more webmasters that feature your work, the more free web promotion your business will receive.

There are a number of ways to acquire paid marketing opportunities and an equal, or greater, number of ways to get free web promotion. If done correctly, web promotion doesn’t have to empty the entire expense account. In some cases, it won’t even cost you a cent.

Blogs and Bloggers have certainly made their presence known over the past couple of years. For the politicians and celebrities they have undeniably become a valuable force to pay attention to but…

Is A Blog Right for Your Business?

Wikipedia defines the term ‘blog’, short for web log, as a web based publication consisting primarily of periodic articles, most often in reverse chronological order…blogs often focus on a particular subject…Although blogs are typically a text medium, there are also non-text versions such as audioblogs (podcasts), photoblogs and videoblogs.”

It is my intention in this article to present a list of pros and cons, and sources for more information, should you be considering adding a blog to your marketing mix.

PROS:

-Blogs, like newsletters, can enhance a companies credibility if done correctly. As a blogger you’re out there in the blogoshpere providing information about your industry and answering questions. You are the expert.

-Blogs can also be a useful customer service tool-they provide a medium to respond to your customers in an open dialogue and to solve problems before they become problems. If a blog, yours or someone else’s, posts a review of your product and there is a problem that needs to be fixed, you can post the fix on the comment section of the blog.

-Blogs increase your exposure in a variety of ways. A simple trade-advertise on my blog and I’ll advertise on yours’ is an easy method to increase exposure. Additionally, by monitoring and posting on other blogs relative to your industry you can increase brand/website awareness.

-Blogs can also be a tool to direct traffic to your website or storefront. By listing links to your site, your readers can click through and possibly become customers.

CONS:

-Blogs require constant updating and monitoring. According to the Blog Squad, “if you can’t commit to writing short posts 2-3 times a week, and if you’re not open to dialogue with your potential customers, then blogging might not be for you.”

-Results from blogging are difficult to track and generally slow to come. It takes a while to develop a presence in the ‘photosphere’ and tracking reader to customer conversions are difficult.

-It takes a concentrated effort to produce creative, interesting, and intelligent content is difficult to come by. Because anyone who wants to blog can, there is a lot of information out there and thus a lot of competition. The good news is that if you are committed to providing quality content, you have a better chance of getting noticed.

-Distribution and publicity are also challenges. Making people aware of and interested in your blog is a marketing campaign in and of itself. Since people have to search for blogs, and they’re not sent to them like other forms of marketing, you have to be proactive in your attempts to get noticed.

Bottom Line:

Many marketing specialists will recommend adding a blog to your marketing plan, if you can afford the time to make valuable contributions 3 or more times a week. For more information on how and where to market your blog see Marketing Optimization 101 for Blogs. rssdiary.marketingstudies.net/content/marketing_optimization_101_for_blogs

If you’re considering adding a blog to your marketing campaign or are interested in more information you may find the following links helpful:

“Tapping into the Blogosphere”

.forbes.com/2006/01/24/google-apple-microsoft-cx_tt_0125straightup.html

“Can Blogging Help You Market your Product Online?” .bly.com

“The Blog Squad” .nextlevelpartner.typepad.com/bbab/

And

“Business Blogging or Not” .webpronews.com

For more information on marketing your business please visit me at .AMBCreative.net.

Sincerely,

Annette Elton

AMB Creative, LLC

Keyword research is the basic skill or task that you must master if you want to be at all successful in the business of internet marketing. The essence of marketing is getting customers to buy your product right? And what are the important parts of that task?

Well first you have to have a product. Preferably this product has some demand from the public that give it value. The public then has to know that they have the need that your product can remedy. Then they need to know about your product more than they hear about your competitor’s product. How your product is the best that money can buy and all that yada yada. Because you have a limited supply of resources you have to make the most of your efforts which means that you try to target your marketing to the people that are most likely to buy once they have heard about it. On the internet things are a little bit different in that the main way to get your product in front of people, i.e. to get people to your sales page, is via the search engines. This is where keyword research comes in.

Search engines are really the portal for the customer to the internet whether that customer is after information only or to buy a product. They type in a keyword into the search bar and then based on the results will either refine the search further or click through links to get to what he or she is looking for. The general rule is that the higher the result is ranked by the search engine the more hits that link is going to receive. And since it makes sense the more traffic to a sales page the more sales you are going to get you want your page’s link to be as high as it possibly can be on the search engine result page. Once again this is done in large part with good keyword research.

Keyword research is the first step in search engine optimization. You see although the search engine’s formula is somewhat mysterious, it is not a secret that they base their ranking on the relevance of the page’s overall content as it relates to the keyword that was searched. So it is first important to find the most common thing that people type into the search blank when they are looking to fill a need that your product will fill.