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Archive for February, 2009

You need to make some money. Perhaps you’d like to change careers. Maybe you’d like a new challenge. Or you’ve just heard the rumors about the fortunes to be made on the internet.

Any one of these reasons might have led you to the decision to start your own internet business, but before you begin investing your time and money there are some important questions you need to answer to determine if an ebusiness is right for you.

First you should consider your familiarity and ease with the internet. If you don’t know about negotiate the web or attempting to do makes you uncomfortable then this alone does not mean you should rethink starting an ebusiness. However it does mean that you need to spend time learning about how the internet works and getting familiar with basic tools such as email, web browsers, message boards, and search engines. If your discomfort was a simple result of ignorance then don’t worry about it as you can acquire the knowledge and skills you need. However if you find that you simply don’t like it even after you become familiar then that should be a red flag to consider another career path.

Second you should consider your business knowledge and experience and then consider how that works for you or against you in the world of ecommerce. A simple lack of knowledge and experience simply means that you will need to spend time learning or filling in the gaps in your knowledge. The good news is that this information is readily available on the internet. Of course the bad news is that if you leap into business before you are ready it can cost you a lot of time and money. My advice is to read articles and ebooks to acquire a basic foundation then begin spending time in some online forums and ask questions. People are always willing to help. Don’t spend any money while building this foundation knowledge. You don’t have to so why do it? Latter on as you begin to delve deeper into your niche then you may decide that some information is worth paying for but hopefully by then you’ll be a better judge. However you may discover during your studies that ecommerce bores you or confuses you. Again, that should be a red flag to consider another career path.

Third what need will your ebusiness fill? Obviously you have needs but that is not what I’m talking about. Think about your potential audience or customer. Start searching for other products that might compete with yours or other businesses that already exist. Visit forums, subscribe to newsletters, and study web sites that relate to this field. Eventually you will be able to determine if there is a need for your ebusiness, how big a demand exists, and how much competition is already in place. It is important to consider these angles because each fact will help determine how easy it will be to establish your new business, grow that business, and ensure its success. You can make a success in a highly competitive field but it is more work than finding yourself in a smaller, yet unexplored, niche.



If you’re considering starting a personal blog using a free blog host, it is a good idea to do a bit of research as to where you will put up your “home”. There are plenty of free blog hosts appearing these days because blogging has become incredibly popular! These are the things to consider when looking for a free blog host:

TEMPLATES

Does the blog host provide a wide range of templates? Is it easy to customise? Is there a guide for users about the templates?

It’s refreshing to see blogs with a look that matches the blogger’s personality. Find a blog host where you can easily personlise the look to make a lasting impression on viewers.

EASE OF USE

How easy does the blog host make it for users to start blogging? Do you have to read up on a set of long instructions before you can start?

Personal blogging should be fun and easy so if the blog host makes it complicated by being too cluttered or not providing enough info to get you started, it can be a bit of a turn off. You should be able to login and immediately be able to start posting!

SUPPORT

How long before they reply to your email or support ticket? Do they even have a contact available? Do they have a FAQ section?

Different blog hosts have different approach how they tackle their users’ concerns. Often, if the host is fairly new , they would or should go to more effort to help their customers to make them stay and keep using their service.

COMMUNITY

Are you looking for other bloggers to read, rate, review your blog? Do you want to make friends in the process of your journey through blogging? Are you interested to read what other people have to say in their blogs?

If you want to get your blog up and running and other bloggers checking out your site quickly, seek a blog host which is also a community to help you enjoy blogging even more!

GETTING PAID TO BLOG

A bonus to any blogger is getting paid to blog! A lot of blog hosts are adding more features to their service to attract more users.

One such host is Blog Charm, which pays its users a percentage of ad revenue they generate. Everytime a blog user gets a visitor, that user will get paid.

There are a lot of other free blog hosts out there so before deciding where to settle down, consider which features are important to you.



It is widely accepted that major search engines, such as Google, Yahoo! and MSN, place a very high importance on inbound links from authority websites.

The fastest way for a new niche website to get in all the major search engine indexes is to acquire links from ‘expert’ websites. Links from relevant authority websites can get your site in the Big Three indexes literally overnight.

Although, asking those sites for links is almost pointless, you can provide an article or participate in the site’s forum and embed a link to your website into your article byline or forum signature, that is a common practice. Be unique, have something worth saying.

But how to find authority websites for your niche?

Myriad Search Authority Finder is a relatively new meta search engine by Aaron Wall (SEO Book) designed primarily to help find authoritative websites for your keywords. Want to know which websites rank well for your niche key phrase? Myriad Search will show you, presenting search results with their relative rankings from Google, Yahoo, MSN and Ask.com.

The output of Authority Finder is in %. For a site to have 100% authority it would need to rank #1 in all four engines. You can then use these results to locate sites consistently rated as authorative across search engines, based on the keyword string being searched for.

Let’s jump right in and find out the most valuable websites for keyword phrase ‘dog training’ as an example of using the Myriad Search.

If you have the Virtual Real Estate Toolbar installed, simply enter ‘dog training’ into the toolbar’s search box. If you don’t have the VRE Toolbar installed, go to the Myriad website (.myriadsearch.com), enter the phrase into the search box and press Search.

Wait a moment while it scans the search engines, and now you have a list of ‘expert’ websites to work with. You can save the search results in a CSV (comma separated values) file.

Let’s analyze the Myriad results for ‘dog training’.

#1 is .uwsp.edu/psych/dog/dog.htm. This site is #1 in Google, #6 in Yahoo! and #3 in Ask.com. A valuable .edu website, that has links to commercial products. If you have a quality relevant product, you can try to acquire a link from them.

#2 is .dogpatch.org/obed. They are #7 in Google, #10 in Yahoo! and #1 in Ask.com. There are forums you can participate in. There are links to websites with dog training related articles.

#3 is .dogtrainingbasics.com - #2 in Yahoo! and #2 in MSN - you can submit your article in their Articles section.

#4 is .dogproblems.com - #3 in Google and #2 in Ask.com - has a forum; has links to other dog training products and websites.

#5 is .apdt.com - #8 in Google, #18 in Yahoo! and #6 in Ask.com - has an e-mail discussion list and news bulletins for members.

and so on…

As you can see, there is an opportunity to get one-way links from authority websites for your niche. And the Myriad Search Authority Finder is a great tool to identify those expert websites.



Many friends have conclude the methods,but with the passage of time,a lot of new approaches.Often these new approaches,in actual operation have more remarkable achievements.Many applications currently web2.0 very fiery,but search engines on web2.0 elements,more friendly. web2.0 elements used to promote their sites.Of course,I want to integrate my predecessors and on the means to promote web2.0 way to do something in conclusion:

1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title “and his” meta-appropriate,functional RSS subscription,rich website linked to the website map,

labels, the most important thing is not to do evil.After they finish,submit to the search engines.

2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.

3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.

4.Link exchange.It is imperative to promote the website.

5.E-MAIL.It is a good way to promote.Many of the website’s success,to a great extent,depend on the promotion of the way.

6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.

7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.

Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):

1.Download Tools Bar

2.Promote their own to the collection and search results through tools bar.

3.Also in the “group” and an “encyclopedia” to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.

Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.



Drupal is a feature rich Content Management System (CMS) which allows webmasters to run dynamic website without PHP knowledge. Publishers can add website content through admin interface. Thanks many modules it is possible to install a lot of additional features like spell check, displaying banners or AdSense ads, chat, mailing list, e-commerce modules etc. Drupal CMS was written in PHP and can be downloaded free of charge. In this article I will explain how to install this script and describe the configuration basics.

Web hosting requirements for Drupal CMS

Before you start the installation process, ensure that your web host offers PHP support, cron jobs and MySQL database. Drupal requires PHP version 4.3.3 or higher (Drupal 4.5 and earlier versions will not run on PHP 5), PHP XML extension and MySQL v3.23.17 or higher. If you are not sure which version of PHP and MySQL your web hosting provider currently uses, contact their help desk and ask them first.

How to install Drupal CMS

First download the latest Drupal release from developers website. Use software such as WinZip or Total Commander to extract downloaded archive to your hard disk. Edit the file called settings.php located in sites/default folder. Set up your website url and basic MySQL database variables like username, password and database server. Use any ftp program to upload extracted files to your web host. In case you have never set up MySQL database, login to the web hosting control panel and create a new one. Now login to your phpMyAdmin and create MySQL tables using the database.mysql file located in “database” folder. Now open your browser and point it to your website. Create a new account — the first account you will create will automatically become the admin account with full admin rights.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select Drupal. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to configure Drupal CMS

The script was successfully installed and now is the time to do some additional settings. Optionally, you can create in your Drupal installation directory folder where will be stored files such as custom logos and user avatars. Create this subdirectory and set up “read and write” permission. Many Drupal modules have periodic tasks. From this reason you will need to setup cron jobs. Call the cron page by visiting cron.php file in your root directory.

Now browse the admin control panel. Consider to enable some new modules and edit menus. Open “theme manager” to change the theme. Set up welcome message for your users. Modify meta tags for higher search engine placement. Check settings and make sure that everything fits your needs. And if you will need to help with some specific problem visit support forum where you will find thousands of interesting threads. Good luck!



It has often been said that having knowledge of a subject is the true measure of power, and as more and more of us are turning to the internet each day trying to quench our thirst for this knowledge, being able to find sources of quality information has never been so important to us.

Many people dream of finding a website that would be able to provide them with information on every topic they were interested in exploring.

Fortunately, unknown to many people, there is already such a website that specialises in the supply of over 11,000 different information products, its name is ClickBank.

ClickBank is a company that handles the secure collection of payments for thousands of web businesses that sell digital books, commonly known as e-books, as well as software that can be immediately downloaded online.

ClickBank is not just a payment processor for businesses which sell information and software related to making money on the internet, you can get information on a whole range of subjects, for example, how to improve your golf swing, advice on finding your ideal partner, through to advice on how to potty train your new puppy.

ClickBank supports the sale of information under the following nine headings, Business to Business, Health & Fitness, Home & Family, Computing & Internet, Money & Employment, Marketing & Ads, Fun & Entertainment, Sports & Recreation and Society & Culture.

Each product is checked against ClickBank’s guidelines before being allowed to be sold by the seller through their system.

In 2005 ClickBank upgraded their systems to allow you to pay using your PayPal account, instead of using a credit card.

For your peace of mind, if you are unhappy with your purchase and are unable to resolve the issue with the seller directly, ClickBank are happy to get involved and can process refunds directly.

Another feature of ClickBank is that it provides sellers with an opportunity to set up their own professional affiliate program. This allows other people to advertise ClickBank products on the sellers’ behalf, in return for a percentage of the selling price. This allows the seller to increase their sales without increasing their advertising costs, a true win-win situation.

ClickBank have also recently added a search facility to their site, previously it had been difficult to search their marketplace, which led to several ingenious people creating online tools to simplify this task for us all.

My personal favourites are Jeff Mulligan’s CBMall; this has an excellent search function which can be easily added to any website or blog, the other being Rick Davies PRO2 stores, which can be modified to allow ClickBank affiliates to recommend their favourite ClickBank products.

So, if you’re having trouble finding the knowledge you want to improve your career, relationships, or the enjoyment of your hobbies, I recommend investigating ClickBank.

You can go directly to their site, or use the convenience of ClickBank stores to find all the information you want.

To your success,

Carl Morgan



Humour, some say, is the fruit of life, and this is especially true when it comes to picking up on a girl no matter where the location. Make them laugh, and I guarantee, that you are very close to getting their phone number and even to getting them to go out with you.

But, as we all know, making them laugh, is easier said than done. Precisely for those who find it difficult to come up with something funny to say, I am adding some funny anecdotes and wise cracks that you can memorize and then use in those situations where you need to get the girl in front of you to laugh.

1) The Prescription:

Did you hear of the lady, who walked into the pharmacist and asked for arsenic?

The man behind the counter asked in wonder, “What do you need that for?

The lady calmly replied,” to kill my husband.”

The pharmacist was taken aback,” Are you crazy? Do you want to get us both into jail? And, anyway, why do you want to kill him? Go to a counselor. Get help for your marriage.”

The lady paused and from her purse she removed a set of pictures of her husband and the wife of the pharmacist in some very creative postures.

The pharmacist looked at the snaps, put them down and smiled,” lady, why did you not tell me that you have a prescription?”

2) The Tip Book

A wife calls out to her husband, “Have you seen the book, 101 Tips to Live for More Than a Hundred Years?

The husband sheepishly replies, “I burnt it.”

“What?” the wife shouted out,” why?”

The husband whispered back,” Because your mother wanted to read it.”

3) Range of Food

Looking at his wife fry meat balls in all kinds of shapes and sizes, Tom tapped her on the shoulder, “Why?”

His wife turned,” Because you asked for a variety of food.”

4) Mushrooms

Tom was picking mushrooms from the forest floor with his wife, when she picked up one and showed it to Tom,” Is this for eating?”

Tom smiled,” Yes. As long as you do not cook it.”

5) Driving Around

Tom greeted his wife when she returned home,” So, my dear, how was your first time driving all alone?”

His wife smiled coyly, “Do you want to hear it from me or read about it in the papers?

6) Drama

A couple are watching a film in their local theater when the wife snuggles close to her husband and points to the screen,” Do you think that they will get married in the end?”

The husband sighs,” Yes. These movies always have bad endings.”

7) The Library

Tom visited the local library, walks up to the librarian and asks, “Do you know where I can find the book, the Supremacy of Men over Women?”

The librarian conducts a short search on the computer and looks up,” you will be able to find it in the science fiction.”

Conclusion:

While some of these might sound offensive, if you use them well you will be able to display not just a sense of humour, but also that you are exactly the opposite of the stereotype. How? Immediately, after you done, lean over and whisper, But I am not like that, and if you allow me to take you out, you will see that for yourself.



You know, normally you can find a definition of a word or phrase by typing “define: your phrase here” into google and come up with a lot of results. Currently there are millions of blogs and there are hundreds of people who call themselves “Blog or Blogging Consultants”, yet when you type “define: Blogging Consultant or Blogging Consultant” into google you get no definition.

That is probably a good thing for most blogging consultants because without a definition, there is no standard to hold them to. I’m not claiming to be the blogging guru of all time or anything of the sort. So before you “blogging consultants” out there start getting defensive about this, think before you write. If you get too nasty about the post I may ask you to define “blogging consultant” and without google many of you couldn’t do it.

Now that is out of the way, lets talk business. Every business should have a blog. There are so many reasons for your business to have a blog it would be hard to write them all in one blog post, so lets assume you know your company needs a blog.

So do you hire a blogging consultant? What qualifications do you look for in a blogging consultant? What does a blogging consultant look like? How much should I pay a blogging consultant?

Lets start with “Should you hire a blogging consultant?”

The quick answer is yes, but lets go into why first. There are a lot of things that go into making a blog popular. Technorati tags, submissions and pings to bloglists and blogsearch websites, learning how to get on the right blogrolls, etc.

If you are new to blogging it takes awhile to catch on to most of these things and most blogging consultants say that all of the above is necessary if you are going to have a successful blog.

There are more things to add to the list but this article isn’t about how to run a successful blog, it’s about blogging consultants. Hiring a blogging consultant can save you from making a lot of early mistakes and get your blog found a lot quicker than trying to do it on your own.

Now all the blogging consultants are liking me again. I can tell. But will it last?

What qualifications do you look for in a blogging consultant?

Here is where things get ugly between me and the blogging consultants. Most blogging consultants are . . . well . . . bloggers. Many of them have what they think is a successful blog although many bloggers have different ideas for what success is.

Some think it’s defined as how much they made on google adnonsense last month. Others count success by number of visitors to their website or the number of comments that appear on their blog. Still others measure their success by what the other bloggers think about them.

What do all of those bloggers who are blogging consultants have in common? They all think that having a successful blog automatically makes you a qualified blogging consultant. I told you it was going to get nasty. After this article if I measured my success by what the other bloggers think of me then I’m doomed!

Fortunately I don’t measure my success in terms of what the other bloggers and blogging consultants think. Lets get back to those qualifications for a blogging consultant.

First of all a blog is a website. It is a website that is updated often in most cases, but it is still a website. Each blogpost becomes a page of that website. So with a blog you are creating more webpages to your website as often as you post to your blog.

Now I have a question for you. Would you first look to hire a blogger to do search engine optimization for your website? Would you first look to hire a blogger to handle your AdWords campaign? Would you first look for a blogger to build your website for you?

The answer to all of the above is probably no, unless the blogger also has experience in those fields and not just for their blog. Actual websites they have built, optimized, and marketed for themselves and for clients.

A blogging consultant should not just be a blogger. They should also have all of the skills necessary to run a website. Now the blogging consultants are all mad at me again. But think about it. Many bloggers know how to write. They know how to get into the right circle of blogger friends who will link to them. They know about blogging.

So if all you need to know is how to write a blog, then hiring a blogger who knows how to write is the answer, but if you need someone who is going to manage your blog for you including posting to the blog, search engine optimization, link popularity, (and not just from blogrolls), and marketing, then you need to hire a webmaster who also blogs.

Okay, How much should I pay a blogging consultant?

How much do you have? Just kidding. A lot depends on the type of blog you want or have. A corporation blog has to pay more, not because they have more, but because there are all kinds of legal and policy matters that have to be considered with every single blog post and every single link to or from another blog or website. A small business blog doesn’t have many of the same issues as the corporate blog, but still has certain standards that need to be met.

If you have ever hired a webmaster, not a web designer, a webmaster, (Thats another article), or a Search Engine Optimization Company, or a Search Engine Marketer, or even just a Marketing Consultant, (The just was in there just so I could make consultants mad again.), then you have an idea of what a blogging consultant should cost.

Now keep in mind, if you are hiring a blogging consultant to strictly teach you how to blog, then it’s not worth as much money as when you hire a blogging consultant who is also going to perform all of the services a Webmaster and Internet Marketer would provide plus search engine optimization.

Ha ha! I still didn’t say how much it costs. It’s coming. Read on.

What does a Blogging Consultant look like?

He or she looks like someone who has more than just a blog or blogs. Someone who also owns and manages several websites for themselves and for clients. As I said before a blog is still a website.



Before you write down that very first word in your ad copy, especially if it’s for your advertising newsletter, be sure to read the following tips to help you develop the right and proper message in your marketing tool.

Always remember to write carefully.

This means that when writing your piece, be very careful of what you’ll say in your ad copy. Once something is written, it is very hard to take it back. This is the reason why lawyers always put everything in black and white. A written statement always stands in court. And it is always more tangible than any verbal declaration. Hence, writers should always be careful to avoid creating mistakes in their spelling, grammar, punctuation and word usage. One wrong word can mean a whole document of errors and misinterpretation.

A Sense of Style.

Style can go a long way in making yourself easily understood by your target readers. But style can also make your message ambiguous and prone to numerous misconceptions of your intent. Thus, when you write using a unique and creative style, you have to steer clear of jargons and slang words, first and foremost. You have to understand that everyone, even the common guy, should be able to comprehend your message. Using jargon and slang words can often confuse rather than explain your message further. Try not to use abbreviations unless you’ve defined it beforehand, and never use symbols if you can help it. Clich



It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free online marketing tools.

In a way this reaction is not surprising because we have been brought up in world where we have been taught to firmly believe in the facts of life. One of the major facts of life is that there is no such thing as a free lunch and nothing valuable costs nothing.

While all this is true, most people have failed to realize that the World Wide Web has arrived with its’ own unique and rather unorthodox but highly effective set of rules.

Even fewer have taken note of the fact that the most successful online business model so far has been based on the heavy use of free marketing tools and heavy spending in marketing comes later when the web site has already started enjoying some success.

A Famous Example

When Bill Gates was playing catch up on the internet after an initial error of judgement over the future importance of the net, one of the areas where he found himself way behind was in free email services. The likes of Yahoo already had millions of users when Hotmail was re-launched.

Did one of the richest men in the world go for prime time television to advertise his new free email service? Did he book newspaper spots across the states? Not really, he used a free online marketing strategy that worked like a dream. A brief signature at the end of each email sent out invited the recipient to open a free Hotmail email account. The rest is history. This simple referral marketing strategy that cost nothing took Hotmail from virtually zero users to millions in a few short months.

There are numerous other examples, but I shoe this one because it is somebody we all know rather well.

Conventional Advertising Does Not Work Online

There is one other reason why free online advertising tools are so effective. And this is based on the fact that conventional advertising as we have always know it has so far been a big failure online.

Banner advertisements with all the color and gimmickry was such a huge failure that it prompted somebody to come up with what they thought would solve the problem and become a huge success. I am referring to the much-disliked and extremely annoying pop-up advertisements. Even the so-called pop-under ads that are supposedly less annoying have not been received with much enthusiasm online.

All these options are not free and people have been paying good money for them.

The reason why conventional ads do not work is simple and yet most people still don’t get it. Folks do not come online to be advertised to. They come online, usually with very little time on their hands and looking for some very specific information. Is it any wonder that any form of unsolicited advertising, be it pop-up ads or unsolicited email (SPAM), is so annoying?

This is why informative well-written articles are such an effective free online marketing tool. Only those who are interested in the information you have to offer will read your article. And they do not mind whatever advertising you put in the resource box at the bottom of the article, because it does not look like advertising to them. Especially when they are interested in getting more information on the subject at hand.

Marketing Is No Longer That Simple

What people need to realize is that marketing online does not fall into the neat offline categories we have been used to.

For example the most successful online advertising has been PPC ads or Pay -Per-Click ads. The main reason is that these ads have been based on relevance to the information being looked for right from the beginning. We first saw them next to search engine results. Those ugly small text things that looked like they were part of the results searched. They have worked like magic because advertisers only pay for actual clicks on their ads, so results and response to the ads are easily quantifiable.

It should not be lost on anybody that these ads actually do not look like ads. More so now when the market leader in PPC ads, Google have their AdSense ads in small sites and blogs all over the net. There is even more emphasis on relevance to the information being looked for.

Free Is Actually Not Free

Then the other extremely important factor to note is that many of the most effective online marketing tools are really not free. For instance, even if you write your won informative articles to use for marketing purposes, this is a very time-consuming exercise. Time is even more valuable than money because unlike money, it can never be recovered when it has been lost. So it is just that people pay using some other currency.

Conclusion

Anybody planning an online marketing campaign should look very carefully at the so-called free marketing tools and options, the effectiveness of some of the techniques will surprise them.