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Archive for August, 2008

You know for a fact that your business needs to be advertised in order for you to increase your sales. And in any marketing campaign, one of the basic tools used by most is commercial printing. Having something tangible for your target clients to read and hold on to is essential for you to be retained in their minds.

But how do you maximize the benefits you get from commercial printing your marketing collaterals? There are several ways to do it:

1 &ndash Your customer is your priority. The only way you can make a difference in your marketing collateral is if you know your customers and clients &ndash their wants, needs, desires. What’s important to them? What problems do they have? What are the demographics of your target market? What would make them interested in your products? What benefits are they looking for?

When you are able to answer these questions, then you’ll be able to supply your target audience with the most appropriate ad that would be beneficial to both you and your clients. With a better understanding of your customer, you’ll be able to provide not only a stronger message but also better solutions to their problems.

2 &ndash Your headline should be attractive. Ever heard of a sensual headline? It’s not something dirty or pornographic, mind you. When we say sensual, we mean headlines that are so attractive that your target audience would be hard put to resist them. In addition to your graphics, the next element that can appeal to your target readers’ emotions and senses is your headline. If you have a headline that is extremely appealing to your prospects and customers then you would have done a good job indeed.

Always keep in mind that your customers are your priority. Build a headline that speaks of the benefits that they would gain when they purchase your product or avail of your service. A strong benefit statement would be very difficult to resist.

3 &ndash It’s all about YOU. When I say ‘you’, I mean your customers. Forget about yourself or your company. Your customers don’t give a hoot about that. Their only concern is their welfare. So build your message on that fact. Entice them with the benefits and offers that identify with their needs and wants. Make them an offer that they can’t resist by providing them a means to make their lives better and help to solve their issues and problems.

4 &ndash Tell them stories. Who doesn’t love stories? I don’t know of anyone who doesn’t, that’s why it is worthwhile on your part to integrate your stories in your marketing collaterals. The more appealing your story, the better.

Finally, give them a reason to act on your message. Getting your target audience to read your material is not enough. Most important is to get them to act according to your call. Call you, visit your website, go to your shop &ndash whatever it is, the most important thing is to get them to act on your message. A material that doesn’t get your target readers to take action is a useless marketing indeed.

For more information, you can visit this page on .justprint.com



In this article I will explain how to install phpList and how to use this great PHP script. First, let’s answer the question what is phpList good for. PhpList is free script written in PHP which can be used as a newsletter manager. With the double opt-in subscription system you can be sure that your subscribers are really interested in your newsletter.

Web hosting requirements for phpList:

Before you start the installation process, ensure that your web host support PHP and MySQL database and you have at least 10 MB free disk space (more space will be necessary when your newsletter will grow and more data will be stored in MySQL database). PHP version must be at least 4.3.x or higher and MySQL version must be 3.23 or higher. Developers recommend to run this script on Linux servers with Apache Webserver. They highly recommend to run phplist with “safe mode” in PHP off too.

How to install phpList:

Download the *.tgz or *.zip package from developers website. Unpack the archive files using WinZip, Total Commander or similar program. Then upload files in public_html folder to your web host. Edit the lists/config/config.php file and setup variables like Mysql database server (usually localhost), database name (if you have not created the database yet, you should do it through your web hosting control panel), database username and password. Other settings you should leave intact unless you are sure what are you doing. Then point your browser to .yourdomain.com/lists/admin and follow the instructions on the screen. That is the last step, when done the installation should be finished.

Another and easier solution how to install this PHP script is to sign up for a quality web hosting service which offers pre-installed PHP scripts. Then easily go to your control panel, find the section with pre-installed scripts and select phpList. The installer will do all the job for you. All you need to do is to choose the script you want to install.

How to use phpList:

Login to admin interface and look at configuration functions. From this place you can setup e. g. mailing list url, how often you want to check for a new version, url where users can subscribe and unsubscribe etc. Then check out links under list and user functions. This is the section where you can see and manage current lists, users, eventually import or export users. Under administrator functions it is possible to add, edit or remove administrators and configure attributes for administrators.

The most important section is called message functions — from this place you can send messages to your subscribers. You can choose between HTML format, plain text or combination of plain text and HTML, pick some of the templates, set up criteria (e. g. send email only to users that answered “yes” particular question when they signed up) and other options.

I hope the installation and settings will be easy for your. Anyway if you will have any problem you can visit developers website where is extensive documentation and forum.



So you have enough spare time in the office, after school, or you have a couple of minutes to spare everyday? Believe it or not you can make money in your spare time by playing a simple game that’s free to join.

How does the game work?

The game is online and features a simple web based click play style. You just click on the directions on where you want to go and there are actions per area that you’re in.

For example, after moving to the right you land on a jungle. The available action is to search the jungle and more often than not you receive rewards for searching. When you land on a member base you can decide to attack it and steal money from them.

Some caves have special prizes too! I’ve heard of a member who was able to get an Ipod while searching in the caves.

Some Strategies

I recommend a good balance between spending for your upgrades and saving some for your Paypal or check account. When you spend for upgrades you get better offense and you can build a tighter defense for your base.

You can’t go on and attack other people’s bases(especially the heavily fortified ones) and I suppose you wouldn’t want other members attacking your base without it having some sort of defense to keep your money in!

How do you get paid?

After every month, the remaining balance on your home base will be paid to you via Check or Paypal. The trick here is to be able to defend your base so that other people won’t get your money! You can use your money to buy upgrades or transfer the funds to your paypal account or have them send it to you via check so you can spend it on whatever you like!

How much do to Join?

$0. It doesn’t cost anything to join. You just join and play and play to earn. Upon joining, you get $5 in your balance for free!

How do I join?

Scroll down and look for the link!



So what is this “blog factor”? Well, what a few thought was a novel idea some years ago has now morphed into something no one expected. There are currently nine million blogs out there with 40,000 new ones being added everyday. Some are informative and some are just downright a waste of your time. And while we hear a lot about blogging these days, what is blogging *really*? Blogging in its simplest term is like an online journal but much, much more powerful. Blogs (short for Web log) is a place where surfers can get up to the minute information on a topic or voyeur into someone’s life. Some blogs are nothing more than a daily glimpse into someone’s life, while others are so sophisticated, it’s hard to tell them apart from an online news service.

Why Blogs Matter

Google, the #1 search engine on the net, loves blogs. So much so that if you do it right Google will spider the heck out of your site. What does it mean to “spider”? Well spidering is when Google, or the like, searches your site’s content to establish ranking, and the more content you have (i.e. fresh content) the more Google will do its magic and push your site up the search engine. Another reason blogs matter is that they are interactive and, if you blog on your book’s topic, it will help to further your expert status on a particular issue. When we plan “Virtual Tours” for our authors, we include as many blogs as we can into a tour. Why? Because if you can get into a good blog that’s seeing a lot of traffic, you can really start to gain some exposure for your book.

What Would You Talk About?

This is the question we get asked most often. “If I start a blog, what on earth would I talk about?” Well if your book is non-fiction it’s pretty easy to figure out what your topic would be, but if your book is fiction it could get a bit tricky - but not impossible. An author I work with has a series of books starring one character - a private detective. I recommended that he “blog” this character, meaning that the character (not the author) would have the blog. It could be the character’s diary or adventures and stories - a glimpse into the life of a private detective. This would give the reader (and fans of this character) a reason to return to the blog for an update on this ongoing adventure or story.

In another instance, I work with an author who wrote a fiction book about right and wrong with a new age/spirituality spin. I advised him to blog on issues related to that - right and wrong in our society and his own personal “spin” on these issues. Some of his blogs might be controversial but that’s okay, you want to create your own “voice,” your own take on a certain issue and if that opinion is controversial, all the better for exposure and for getting people to interact on your blog. Getting readers to respond to your posts is a great way to gain interest and momentum for your blog and (more importantly) getting people to talk about it will grow your blog like nothing else!

How to Start a Blog

Starting a blog is super easy. All you have to do is register at a blog site (like .blogger.com) and get started. It’s that easy. The blog service will link to your site; you’ll need to ask your Webmaster to add a button to your home page so people can find your blog.

How to Blog Effectively

The best bloggers know that the more you add to your blog, the more traffic you’ll drive there. Some bloggers I know post daily, sometimes even multiple times a day while others post weekly. How much you post will probably depend on how much time you have to dedicate to this. The challenge will be that if you want to keep driving people to your blog, you’ll want fresh content. This doesn’t mean you have to create this all yourself, in fact you can invite people onto your blog and interview them, or you can just post a one paragraph “thought” on your topic. It doesn’t have to be complicated or long, it just has to be fresh. Also be innovative, as we discussed earlier, be different with your blog, have fun with it. It might seem complicated at first but once you get the hang of it, you’ll quickly become a blog expert!



Gambling in an online casino can require more and better skills then when you are playing in a land based casino. This is why it is very important to pick the online casinos that are best for you. Here I have written some helpful ideas on how to find the online casino that is right for you.

Gambling in an online casino is not exactly the same as playing in a regular casino. Yes the rules are the same but the way you play may be slightly different.

One of the major differences between gambling in an online casino and a regular land based casino is the fact that you can’t look into the eyes of another player. Let’s say you are playing poker and you suspect the other player may be bluffing you can look at them to try to get a read on them to see if they have a tell, but in an online casino you have to be sharper then that.

In an online casino or online poker room you need to be good enough to know from the way the other players at the table are playing if they are bluffing or not, as opposed to at a regular casino or poker room where you can look into their eyes and try to get a read on them.

Other then poker most of the games are almost exactly the same as in a land based casino. If you are new to gambling online you may want to check out some online casino review sites. These sites not only offer reviews from independent reviewers, but you can also find reviews from regular everyday players like yourself and read about their experience both good and bad and make up your own mind.

To do this I recommend going to yahoo.com and typing In casinos into the search engine, and if you check out the top 5 or 6 sites I guarantee you will find all the information on what sites are reliable and which ones are a rip off. Some of the sites even offer their readers weekly gambling Horoscopes, and recipes for foods perfect for the next time you invite the guys over for poker night.

Before spending any money in any of the online casinos, open a free account and try the games out for free, see if you enjoy the software and the different options. Make a list of things you liked and things you did not like and find the site that offers you more of what you want and less of what you do not want.

Make sure to read all of the rules for each online casino. They will tempt you by offering you bonuses just for signing up, but make sure you read and understand the rules for accepting the money before you accept it or spend any of the allegedly “free” money.

Many of the online casinos will offer you a tutorial explaining how to use the features and to play each game and I highly recommend that you use it, because if you make a mistake the online casinos will not give you a refund.

Other then this the only advice I can give is that the more you play the better you will get, and will therefore be able to win more money.



Using a website promotion campaign for your website or your business can mean the difference between a successful business and one that looks great but no one visits. When you use the Internet as your main business medium you have to be able to get people to go to your website in the first place. There is no point having a great website that doesn’t get any traffic to it.

This is where can help you and your business. The Internet is a never ending highway of information and services; you have to make yours different from the rest and website promotion can get traffic to your website that might otherwise go elsewhere.

The first thing you will need for web promotion is a website. Your website has to promote what you do or what you sell effectively. Keep your website professional and clean (don’t overload it with flashing images and lots of text), keep it to the point and as concise as possible.

To be able to have a successful business using the Internet you have to use SEO. This stands for . SEO can transform your business instantly and make your website appear at the top of the search engines list. Not all websites are featured on the search engines; sometimes the search engines are just unable to ‘read’ the content properly. You have to have your website built properly for it to be seen by the search engines. Make sure you include lots of keywords in your text and that your website is built using a clean code.

SEO is not a website promotion technique that happens overnight, it can be a long and arduous task. It is worthwhile doing but be prepared to put effort and time into obtaining maximum results. In the mean time you can use website promotion in the way of pay per click advertising. You don’t have to spend a fortune using pay per click advertising as you are able to set your own budget. You can set the limit to a monthly budget or a per click budget. Obviously the more money you spend per click the better the leads, but the option is there for any kind of website promotion budget.

All you have to do to use website promotion and pay per click is to write an effective ad for the potential clients to see. Make the headline strong and always fix a problem… Show the person reading your ad that only YOU can fix what problem they have.

Another effective website promotion tool is to use email marketing. Email marketing campaigns can be hugely beneficial and they can let you keep in touch with past, present and future clients. You can buy lists that have relevant peoples email addresses on or you can make sure you have an option for a client who uses your website to sign up for updates and letters from you. Always give them the option to opt out of any website promotion you have so as not to invade their personal rights. Make sure your email newsletters within your website promotion are interesting, relevant and clear. Don’t baffle them with language they won’t understand or babble on about things that are not of interest to them. Give them a reason to click through to your website and sample your services or products.

Another website promotion technique is to use social networking sites. You may not think it but there are thousands upon thousands of people on these sites. They are becoming more and more about website promotion then they are about meeting new people. If you have a good website promotion campaign then you can target these social networking sites and drive relevant traffic to your website. Make sure your website promotion plan has one if not all of these factors included. If you want to be successful on the Internet; you have to make your website seen by the masses and website promotion is the way to do it.



Blogging is taking the online world by storm. It is the fastest rising new activity on the internet. It is allowing people to post their thoughts not only about personal things but also about the world at large.

Blogs, otherwise known as web logs, is both an online diary and a guestbook. Anyone can set a blog account or function on their website and then post entries on it. As part of the blogging function, it can either be set up as a private journal where people can just read what is posted or it can be set up in such a way where readers can get together and then place their own comments on your entry or to each other.

Blogs can be considered as opinion pieces on a particular topic or field. There are topic specific blogs where entries are limited to the topic set by the blogger. There is also an area specific blog which can be a resource on particular place. There are also blogs that are set up as a source for news on a highly specialized topic of field that would otherwise be ignored by the general media. Blogs can be used by internet marketers and business owners to promote a website or use the internet traffic generated by the blog to promote a product, service or an affiliate program (as a separate source of income).

Internet marketing professionals highly encourage website and business owners to start their own blogs because they acknowledge that it is a powerful tool for internet marketing.

Here are some reasons why starting a blog is a great business move:

Blogs allow you to stay in touch with the subscribers and clients. A blog allows you to keep communication lines open with so that you can always interact with subscribers or readers. It also helps nurture trust in you as an individual and owner of a business owner.

It’s a great way to get regular feedback. A blog’s feature that enables readers to post comments is a great way of getting feedback from your clients. Clients and readers can comment on what you have posted and these replies can help you determine what they need.

A blog is not labour intensive. You don’t need a knowledge of HTML or other web designing skills to make and post blogs. Most bloggers use WYSIWYG HTML editors to help in the blogging function. These very easy to use and require very little technical skills, if at all.

A wonderful way to disseminate information. The biggest benefit of blogging is that you can post articles in the form of articles or reviews. These articles can help lift your reputation as an expert in your field.

It is a big help to your page ranking. Blogs are so rich in content that search engines can’t get enough of them. The fact that blogs also offer new content makes it attractive to search engines.

It is a great vehicle for advertising. Blogs can be a great venue for advertising because of the potential for the community to achieve a massive number of participants. It is also a cost effective advertising platform.



More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact.

One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy.

This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.

Tell A Friend Script

One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members.

The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment. As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust.

Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective.

With the e-mail sent and opened the sent media will either be read, viewed or played. Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script.

Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.

Tell A Friend Script Availability

A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go.

In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight.

It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.



If you want to make money online you need to start with a product or theme that appeals to you. It could be a hobby, or something you enjoy reading about, or maybe watching on television. Now why would I say that? Here’s why!

Everyday thousands of people set down in front of their computer and type into a search engine the words “make money online”, “how to make money online”, or “make money working online.” They are brought to millions of results that in a short matter of time will confuse anyone regardless of their previous internet ability. Who do you trust? What is the best product? How do you make money?

A better way to do this is to type in the words affiliate program for xxxx and replace the xxxx’s with something that interests you.

Let’s say that you like to go bowling. Here is a way to start making money around that hobby. Do a google search or whatever search engine you use and type in the words “bowling affiliate program” without the quotation marks. As I do that over 5.8 million results are brought up. Notice the words affiliates somewhere in the title, description, or url of the websites. All you have to do to get started is go to each one of these and join everyone that appeals to you. You can do this for free. They will provide you with your own website and give you tips on how to make sales using it. This is called your affiliate website and you will making money doing affiliate marketing.

Another thing you can do is buy off of your affiliate website whenever you need something for yourself. Saving money on personal purchases is another way to make money online.

Making money online is as easy as referring people to your affiliate website. You can do that everyday with people you talk to. Or you can start to learn how to use the internet to advertise your website and refer traffic to it. Making money with an affiliate website is no different than making money with your own store. You need to have traffic come to it to make a sale. But once you get the traffic in your affiliate website takes over and makes the sales, collects the money and ships out the products. And you make a commission which results in a payment to you. Now is that a great way to make money online or what?

So get started and find some good affiliate programs to join around something that interests you and you will be making money online in no time.



There are many various multimedia advances happening to the good old blog. Although the blog is only a few years old, technology has kept right up there with it. Now, you have the ability to do a number of fascinating things with it. As the blog owner, this can mean huge potential dollars in marketing. If you are just a blog reader, you can now access your favorites online any time that you feel like it.

There are several areas in which the blog has entered the multimedia world. Here are some of them to think about.

* Text. Okay, so this isn’t anything new. It is the most commonly thought of type of blogging. Simple writings that are done on the blog.

* Images. This takes it one step ahead. Now, you can send images to your fellow bloggers, your family or your friends.

* Video. Even better, the blogs can now come packed with video from your digital camera or the cell phone that is video enabled.

* Podcasts. The latest feature. It allows individuals to receive the information that they want, when they want it. Very marketable tool here. Podscasts allow you to receive both audio and video over the internet.

But, just because you have the ability to use these various types of blogging, what happens to it? Does it just sit on your website in the hopes that someone will actually want it? The good news is that you can now send these multimedia advances to individuals on their Ipods or their mobile phones once they sign up for services at your site. This means instant notification when you update the blog and instant access no matter where they are located. In short, it translates into dollars through marketing.

New advances in blogging are occurring all the time. Learn what is out there and available. Stay connected to your consumers, your fellow bloggers and your favorite blogs. The fact that you can do all of this from your mobile phone; just makes it even better. More than likely, you’ll have something to blog right now.